Demand Generation Manager, HubSpot

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the planning, execution, and enhancement of integrated marketing campaigns.

• Create demand generation initiatives utilizing email, paid digital advertising, webinars, events, landing pages, and website content.

• Facilitate the execution of campaigns across various marketing channels.

• Act as the primary administrator for HubSpot.

• Oversee CRM data management, segmentation, workflows, lead scoring, forms, landing pages, dashboards, and reporting.

• Develop automated nurture campaigns and enhance lead lifecycle management.

• Strategize, launch, and refine Google Ads, LinkedIn Ads, and other paid digital campaigns.

• Control campaign budgets and boost performance through testing and optimization.

• Evaluate campaign performance and offer actionable insights.

• Create dashboards and reports to assess marketing effectiveness and contribution to the pipeline.

• Conduct A/B testing on messaging, target audiences, creative assets, and landing pages.

• Collaborate with Sales and Executive Leadership to ensure marketing initiatives align with business development goals.

• Convert product capabilities into customer-centric messaging.

• Assist in go-to-market strategies and campaign planning.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or an equivalent combination of education and experience).

• 5–7 years of experience in demand generation, digital marketing, campaign management, or growth marketing within a B2B context.

• Proven track record in planning, executing, and optimizing multi-channel marketing campaigns that yield qualified leads and foster pipeline growth.

• Practical experience managing HubSpot or a similar CRM/marketing automation platform.

• Familiarity with workflows, segmentation, lead scoring, reporting, and campaign automation.

• Experience in managing and optimizing paid digital advertising campaigns across platforms like Google Ads and LinkedIn Ads.

• Strong analytical abilities to utilize campaign metrics and performance data for ongoing improvement.

• Exceptional written and verbal communication skills.

• Capacity to translate complex products or services into engaging customer-focused messaging.

• Experience working collaboratively with Sales, Product, and Executive Leadership.

• Preferred: Background in marketing K–12 education products or services to school district leaders and educational decision-makers.

• Preferred: Advanced skills in HubSpot administration, PPC strategy, marketing funnel optimization, product launches, HubSpot certifications, GA4, and Google Tag Manager.

• Candidates must reside in the Eastern or Central Time Zone.

• Must be legally authorized to work in the United States without requiring visa sponsorship now or in the future.

🏝️ Benefits

• Multiple medical plan options, including a fully employer-paid health plan.

• HSA and FSA options available for medical expense savings.

• Employer-funded HSA contributions for participants in eligible healthcare plans.

• Company-paid coverage for dental, vision, life, STD, and LTD insurance.

• 15 days of PTO in your first year of employment.

• 8 paid holidays, plus 2 floating holidays.

• 401(k) plan with a 4% company match.