Demand Generation Manager – Cybersecurity, AI

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and execute demand-generation campaigns utilizing LinkedIn, email, webinars, and content.

• Foster market awareness and engagement within pertinent cybersecurity communities.

• Assist with organic social media activities on LinkedIn, X, Facebook, and other relevant platforms.

• Discover opportunities to cultivate engaged communities on platforms like Instagram and TikTok.

• Oversee social content calendars, including scheduling, publishing, and engagement analytics.

• Craft messaging targeted at CISOs, risk leaders, compliance teams, subject matter experts, and innovation leaders.

• Design nurture journeys for intricate B2B buying committees.

• Aid in lead generation and conversion initiatives.

• Manage and enhance marketing automation and lifecycle workflows.

• Support funnel tracking, attribution, and performance analysis.

• Translate technical cybersecurity concepts into clear and engaging narratives for the market.

• Experiment with channels, messaging, and campaigns, utilizing resulting data to enhance performance.

• Build and oversee HubSpot workflows, email sequences, forms, lifecycle automation, list segmentation, lead reporting, and campaign reporting.

• Leverage GA4, Google Tag Manager, event and conversion tracking, tag deployment, channel attribution, and website and campaign performance reporting.

• Analyze data to assess performance and refine activities.

⛳️ Requirements

• Proven experience in B2B demand generation, growth marketing, or digital marketing.

• A solid history of generating pipeline rather than merely producing leads.

• Strong practical experience with HubSpot, including ownership of workflows and automation.

• Familiarity with Google Analytics / GA4 and Google Tag Manager.

• Experience in managing organic social media channels.

• Background in building and engaging digital communities.

• Excellent written communication and messaging capabilities.

• Confidence in learning technically complex subject matters.

• A practical, experimental, and results-driven mindset.

• Ability to work independently in a resource-aware early-stage environment.

• Experience in crafting B2B demand-generation campaigns.

• Hands-on experience with HubSpot.

• Familiarity with GA4 and Google Tag Manager.

• Ability to showcase a personally developed campaign, community, or channel.

• Experience in marketing cybersecurity, technology, or other complex B2B products.

• Proficiency with HubSpot workflows, email sequences, forms, and lifecycle automation.

• Experience with list segmentation, lead and campaign reporting, and marketing automation processes.

• Familiarity with event and conversion tracking, tag deployment, channel attribution, and website and campaign performance reporting.

• Cybersecurity experience is beneficial but not essential if capable of quickly learning complex topics and translating them into compelling marketing.

• Experience in AI, emerging technology, risk and compliance, financial services, regulated industries, ABM, webinars, founder-led marketing, newsletter programs, Beehiiv or similar platforms, SME marketing, or social-community building is a plus.

🏝️ Benefits

• Flexible, fractional engagement options.

• Role can be pursued alongside other compatible professional commitments.

• Opportunity for long-term involvement in company growth and the value generated by the business.

• Direct access to senior leadership.

• Significant autonomy in the development and execution of demand-generation activities.