Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and implement TSF's demand generation strategy across various marketing channels, including paid, owned, earned, and lifecycle marketing.

• Strategize and oversee integrated campaigns aimed at generating a qualified pipeline and driving revenue growth.

• Administer paid acquisition initiatives on platforms such as LinkedIn Ads, Google Ads, and other digital advertising networks.

• Develop and refine email marketing campaigns, lead nurturing programs, and marketing automation workflows.

• Collaborate closely with Sales Leadership to ensure marketing efforts align with revenue goals and pipeline targets.

• Enhance landing pages, conversion pathways, and lead capture techniques to boost campaign effectiveness.

• Evaluate campaign performance by analyzing marketing and sales data, providing recommendations based on key performance indicators.

• Create dashboards and consistently report on marketing performance metrics, including pipeline contributions, conversion rates, CPL, CAC, ROI, and campaign effectiveness.

• Work in partnership with internal teams and external partners to implement impactful marketing initiatives.

• Keep abreast of emerging marketing trends, AI tools, and best practices to continually enhance performance.

⛳️ Requirements

• A minimum of 5 years of experience in B2B demand generation, growth marketing, or digital marketing.

• Demonstrated success in creating and executing demand generation campaigns that yield measurable pipeline growth.

• Experience in marketing SaaS, technology, or other B2B solutions.

• Practical experience managing paid media campaigns, including LinkedIn Ads and Google Ads.

• Strong familiarity with HubSpot or a similar marketing automation platform.

• Proven ability to assess campaign performance using marketing analytics and CRM reporting.

• Comprehensive understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing.

• Highly analytical, capable of translating data into actionable insights.

• Exceptional project management and communication abilities.

• Comfortable working autonomously in a dynamic, fast-paced environment.

🏝️ Benefits

• Comprehensive health benefits

• Generous paid time off

• Company holidays

• Flexibility of a fully remote work environment