Demand Generation Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate with organizational stakeholders to create digital marketing and account-based marketing campaigns.

• Implement campaigns utilizing content creation, basic design, and various digital channels.

• Develop and manage lead-generation initiatives across email, social media, in-app messaging, content, and events.

• Capture, route, and qualify leads to ensure measurable contributions to the sales funnel.

• Oversee CRM lead lifecycle processes, which include segmentation, scoring, stage progression, handoff, and nurturing.

• Manage on-page and technical SEO for web properties.

• Enhance landing pages, forms, and campaign touchpoints through A/B testing methods.

• Create reporting and attribution frameworks for pipeline tracking and conversions.

• Provide business development with leads sourced from campaigns, along with lead intelligence and follow-up processes.

• Develop CRM campaigns and ensure integration across marketing, email, social, and in-app platforms.

• Maintain data integrity through deduplication, field mapping, and list hygiene practices.

• Oversee initiatives, ensuring stakeholder accountability, prioritization, and adherence to deadlines.

⛳️ Requirements

• A bachelor's degree in a relevant field or equivalent education/experience is required.

• A minimum of four years of experience in B2B software marketing is necessary.

• Exceptional project management abilities are essential.

• Experience with AI tools to enhance workflow efficiency is preferred.

• Proven experience in developing and executing ABM and extensive cross-channel marketing campaigns.

• Hands-on familiarity with in-app messaging and product adoption platforms, such as Userpilot.

• Solid understanding of the entire digital funnel, including lead generation, scoring, lifecycle stages, pipeline development, and conversion optimization.

• Practical experience in SEO, particularly on-page optimization and performance tracking.

• Knowledge of data flows between marketing platforms, including field mapping, integrations, and data structure.

• Experience in developing, implementing, and managing a social media presence.

• Ability to generate campaign metrics and familiarity with KPIs and campaign optimization.

• Exposure to the legal, financial services, or professional services sectors is advantageous.

• A keen interest in AI-enhanced products and a curiosity about bringing them to market.

• Familiarity with Insightly, Salesforce, Pardot, Userpilot, Mailchimp, LinkedIn, Google Analytics, Google Search Console, native connectors, and API-driven syncs is desirable.

🏝️ Benefits

• Competitive starting salary.

• Comprehensive benefits package.

• Opportunities for professional growth.