Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, implement, and enhance demand generation campaigns across various digital channels including paid search, paid social, Reddit, email, SEO, GEO, webinars, content syndication, retargeting, and more.

• Take ownership of the SEO and GEO strategy to enhance Rev.io’s presence on traditional search engines and AI-driven discovery platforms.

• Work in partnership with Product Marketing to develop SEO and GEO strategies, keyword targeting, content priorities, landing page messaging, and conversion pathways that drive site traffic and generate qualified leads.

• Manage digital campaign performance metrics, including traffic, conversion rates, MQLs, SQLs, pipeline creation, CAC, and ROI.

• Design and refine landing pages, forms, nurture flows, and conversion pathways.

• Oversee paid media campaigns on platforms like LinkedIn, Google Ads, Reddit, Meta, and other relevant B2B channels.

• Collaborate with Product Marketing to translate product messaging into campaign themes, offers, landing pages, advertisements, nurture content, and audience-specific initiatives.

• Create, manage, and consistently refresh nurture campaigns that keep current and past prospects engaged, informed, and interacting with the Rev.io brand.

• Work alongside Sales and RevOps to ensure effective lead handoff, attribution, scoring, routing, lifecycle stages, and campaign reporting.

• Evaluate campaign performance and provide data-driven recommendations for enhancement.

• Assist with webinars, virtual events, content offerings, and other demand generation initiatives from planning through to follow-up.

• Partner with the Event Marketing Manager to develop demand generation strategies, promotions, audience growth, and follow-up for the annual Rev.io Summit.

• Experiment with and enhance ad creatives, subject lines, CTAs, landing page designs, audience segments, and campaign messaging.

• Maintain reporting dashboards and convey campaign results to marketing and revenue leadership.

• Contribute to the improvement of marketing operations processes across HubSpot, Salesforce, attribution, lifecycle stages, and campaign tracking.

⛳️ Requirements

• 3–6 years of experience in demand generation, digital marketing, growth marketing, or marketing operations for B2B SaaS.

• Proven experience in managing SEO, GEO, paid media, email marketing, landing pages, and comprehensive campaigns.

• Strong understanding of B2B lead generation, funnel metrics, campaign attribution, and pipeline reporting.

• Proficient in using tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads, Reddit Ads, Meta, or similar platforms.

• Capable of writing or shaping campaign copy, ad copy, email copy, nurture content, and landing page messaging.

• Excellent analytical abilities to transform data into actionable strategies.

• Experience targeting MSPs, telecom, IT services, security, or SaaS audiences is an advantage.

• Comfortable balancing strategic thinking with hands-on execution.

• Strong project management skills coupled with attention to detail.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage with competitive rates compared to larger corporations.

• Company-paid life and disability insurance.

• 401k with an attractive company match and immediate vesting.

• Unlimited PTO.

• Monthly reimbursements for tech and fitness expenses.

• Professional development allowance.