Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive digital marketing strategies aimed at boosting awareness, engagement, and pipeline development.

• Work in partnership with the Sales team to strategize, execute, and launch targeted marketing campaigns.

• Utilize tools such as Pardot and Salesforce for campaign management and performance tracking.

• Supervise the execution of multi-channel campaigns, including email, web, and paid media strategies.

• Track campaign performance and consistently optimize budget allocation, channel diversity, and overall effectiveness.

• Employ AI technologies to improve targeting, personalization, and campaign performance.

• Manage the creation and dissemination of various content formats, including case studies, one-pagers, white papers, web content, emails, blogs, and sales presentations.

• Support Sales teams by developing case studies and other materials for client discussions.

• Ensure consistency of messaging and alignment across both marketing and sales resources.

• Assess, establish, and oversee budgets for initiatives related to marketing and sales.

• Coordinate logistics and budgets for sales activities, which include travel, trade shows, site visits, and lead registration.

• Collaborate closely with Sales and Finance teams to synchronize goals, forecasting, and performance evaluation.

• Provide marketing advice and assistance to the Recruiting team as necessary.

• Act as a crucial stakeholder in fostering alignment across various departments.

⛳️ Requirements

• Over 7 years of experience in digital marketing or demand/lead generation.

• Demonstrated success in driving pipeline growth and achieving measurable marketing ROI.

• Practical experience with marketing automation and CRM systems, particularly Pardot and Salesforce.

• Strong analytical abilities to convert data into actionable insights.

• Experience in budget management and optimizing marketing expenditures.

• Excellent cross-functional collaboration and communication skills.

• Capability to balance high-level strategic thinking with practical execution.

• Proactive approach to problem-solving and a mindset focused on continuous improvement.

• Strong organizational capabilities and project management skills.

• Experience in a startup or rapidly growing environment (preferred).

• Experience in quota-carrying sales roles (preferred).

• Background in B2B and/or SaaS marketing (preferred).

• Familiarity with AI-driven marketing tools and contemporary marketing technology stacks (preferred).

🏝️ Benefits

• Fully remote work.

• Health, dental, and vision benefits.

• 20 vacation days.

• 5 sick days.

• 401k plan.

• Health Advocate Healthcare Support.

• On-Demand Primary Care and Teladoc Virtual Health services.

• Talkspace online mental health therapy.

• Kindbody Family-building Care.

• Home office allowance for essential items such as desks, monitors, chairs, etc.

• A collaborative environment with intelligent, dedicated professionals who are passionate about their work and committed to excellence.