Performance Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the complete execution of Google Ads for Oliv.ai.

• Perform keyword, competitor, audience, and market analysis for B2B SaaS campaigns.

• Initiate and oversee Search, Display, YouTube, and remarketing campaigns.

• Develop and test ad copy, landing page concepts, and campaign messaging.

• Monitor performance metrics including leads, CPL, conversion rates, pipeline, and ROI.

• Collaborate closely with Sales and RevOps to assess lead quality and enhance targeting.

• Establish, oversee, and refine conversion tracking, GA4, and campaign reporting.

• Continuously enhance campaigns through bid strategy adjustments, keyword pruning, A/B testing, and budget management.

⛳️ Requirements

• 4-8 years of direct experience in performance marketing.

• Strong, demonstrated proficiency in Google Ads.

• Experience in marketing B2B SaaS products is essential.

• Solid grasp of lead generation, funnels, CPL, CAC, and pipeline metrics.

• Comfortable with analytics, reporting, experimentation, and optimization processes.

• Capability to work independently and adapt quickly in a startup environment.

• Familiarity with GA4, Google Tag Manager, HubSpot/Salesforce, or similar tools is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work options.

• Opportunities for professional development and career growth.

• Collaborative and innovative work environment.