Demand Generation Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the complete demand generation engine.

• Manage paid search, paid social, programmatic advertising, sponsorships, SEO, AEO, content distribution, email campaigns, nurturing, and webinars.

• Conduct weekly experiments.

• Oversee AEO initiatives.

• Develop strategies that ensure Vega is referenced in ChatGPT, Perplexity, Claude, Gemini, and Google’s AI Overviews.

• Leverage AI tools to maximize efficiency.

• Optimize budget utilization to achieve the best results.

• Create a seamless conversion pathway.

• Execute nurturing campaigns in HubSpot.

• Ensure lead quality is high enough to satisfy the Sales team.

• Take ownership of metrics and construct dashboards.

⛳️ Requirements

• 3-6 years of experience in B2B demand generation or growth marketing.

• Preference for backgrounds in cybersecurity or technical SaaS.

• A resourceful, entrepreneurial mindset.

• Proven experience with A/B testing.

• Direct experience with AEO practices.

• Proficient in HubSpot (or similar platforms), Google Ads, LinkedIn Ads, and GA4.

• Comfortable working with spreadsheets.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible work environment.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off policy.