Demand Generation Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of monthly qualified lead and pipeline objectives.

• Develop and oversee comprehensive demand generation campaigns.

• Enhance lead acquisition through methods such as: Cold email outreach (Instantly, Million Verifier), Paid search and social media campaigns, Landing pages, and conversion funnels in GoHighLevel.

• Create and refine lead nurturing sequences.

• Administer lifecycle marketing automation.

• Optimize lead-to-customer conversion processes.

• Partner with sales for efficient lead handoff.

• Continuously experiment and enhance: Offers, Target audiences, Creative assets, Advertising copy, Funnel performance.

• Provide weekly reports on: Cost per Lead (CPL), Conversion Rates, Customer Acquisition Cost (CAC), Pipeline Contribution.

• Deliver actionable insights and suggestions.

• Keep a close watch on competitors, industry trends, and market opportunities.

• Discover new targeting, messaging, and acquisition strategies.

⛳️ Requirements

• A minimum of 4 years of experience in B2B Demand Generation, Growth Marketing, or Performance Marketing.

• Proficient in English communication skills (both written and verbal).

• Demonstrated success in generating qualified leads and contributing to pipeline growth.

• Competence in deliverability management.

• Experience in list building and validation.

• Proficient in email sequencing.

• Strong background in Google Ads.

• Proven experience in constructing and optimizing marketing funnels.

• Familiarity with CAC conversion metrics.

• Understanding of unit economics.

• Highly self-motivated and results-driven.

🏝️ Benefits

• Competitive base salary.

• Performance-based incentives linked to qualified leads and pipeline development.

• 100% Remote Work – Operate from any location.

• Paid Time Off.

• Health Maintenance Organization (HMO) coverage.

• Annual Family Reunion.

• Salary Rate Progression.

• Boundless Growth Opportunities.