Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of paid search and paid social for Lysted desktop by directly building and managing campaigns within the platform.

• Engage professional ticket brokers through their preferred channels: Google Search, Meta, niche communities, and intent-driven placements.

• Discover and evaluate new acquisition channels: formulate a hypothesis, set up the necessary instruments, conduct the experiment, and make a data-informed decision on whether to scale or discontinue.

• Focus on optimizing pipeline quality and customer lifetime value (LTV) rather than just lead volume; challenge metrics that do not represent real business impact.

• Manage paid user acquisition from day one, including Apple Search Ads, Google UAC, Facebook Group Advertising, and Meta app campaigns, along with any channel that merits structured testing.

• Create acquisition funnels tailored specifically for season ticket holders, ensuring qualification before they access the app store.

• Define and take ownership of mobile KPIs that truly reflect business value, such as qualified installs, activation rates, D7/D30 retention, and in-app revenue signals, rather than just raw download figures.

• Conduct ongoing A/B tests across creatives, audience segments, and landing pages; quickly analyze results and reallocate resources as necessary.

• Oversee the entire demand generation budget for both mobile and web, managing allocations, pacing, and adjusting spend based on real-time performance data.

• Make strategic decisions on where to boost investment, where to scale back, and how to reallocate resources when something is underperforming.

• Monitor and report on customer acquisition cost (CAC), return on ad spend (ROAS), and pipeline contributions by channel, ensuring spend efficiency is a part of every planning discussion.

• Arrive at budget reviews with actionable recommendations rather than just summaries.

• Establish and maintain conversion tracking infrastructure across both web and app, focusing on event-based and revenue-based metrics rather than mere form fills.

• Collaborate with the GTM engineer to ensure that HubSpot attribution accurately reflects actual revenue contributions at the channel level.

• Provide performance reports with insights: what’s effective, what isn’t, what changes you’re implementing, and the rationale behind them.

• Prepare every new channel test with a measurement plan before launching — no spending without a strategy for measurement.

⛳️ Requirements

• 4–7 years of experience in performance marketing or demand generation, with hands-on experience managing campaigns directly in-platform rather than overseeing agencies.

• Demonstrated success in scaling a consumer or prosumer mobile app through paid user acquisition, including Apple Search Ads, Google UAC, Meta, and ASO.

• Strong foundational knowledge of paid search and paid social for B2B audiences, including ad writing, audience building, and bid management.

• Experience with full budget ownership, including spend allocation, pacing, efficiency reporting, and presenting findings and recommendations to leadership.

• A disciplined approach to A/B testing — covering creative, audience, landing page, and offer — with a proven history of using results to make prompt and confident decisions.

• Experience in identifying, launching, and assessing new acquisition channels from the ground up.

• Proficient in conversion tracking and attribution setup, including GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution.

• A revenue-centric mindset: you have prioritized pipeline quality, CAC, and LTV over MQLs or raw lead counts.

🏝️ Benefits

• This position is also eligible for an annual discretionary bonus.

• Please visit our Careers page to discover more about the benefits we provide.