Director, Demand Generation

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Define and take ownership of Spinnaker Support's global demand generation strategy.

• Develop and continually enhance a multi-channel demand generation program.

• Act as the senior marketing leader accountable for pipeline contributions.

• Convert business objectives into quarterly and annual demand generation roadmaps.

• Lead, mentor, and expand a small team of Demand Generation Managers.

• Manage and oversee the global demand generation budget.

• Direct the ABM strategy focused on targeting enterprise accounts.

• Ensure alignment between Pardot and Salesforce CRM.

• Take ownership of global demand generation reporting and create necessary dashboards.

⛳️ Requirements

• 8+ years of experience in B2B demand generation or growth marketing.

• Proven track record in building and scaling demand generation programs within enterprise technology, SaaS, or IT services.

• Practical knowledge of at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent).

• Strong expertise in Salesforce CRM for pipeline tracking, campaign attribution, and revenue reporting.

• Demonstrated experience managing a marketing budget and making data-driven decisions on expenditures.

• History of driving measurable and attributable pipeline results.

• Robust ABM experience with a focus on enterprise accounts, including account tiering, intent data, and multi-threaded engagement strategies.

• Exceptional leadership, communication, and cross-functional collaboration skills.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options