Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create comprehensive campaign strategies, including timelines and budgets, for both enterprise and mid-market clients.

• Design and implement integrated, multi-channel campaigns utilizing email, web, digital advertising, direct mail, and events.

• Collaborate with Account Executives, Key Account Managers, and Business Development Representatives to assess account needs, priorities, and buying indicators.

• Facilitate cross-functional teamwork among marketing, sales, and other departments on campaign ideas, content, messaging, and creative development.

• Work alongside operations to determine total addressable market, develop CRM data, and establish segmentation for targeted outreach and personalization.

• Set key performance indicators (KPIs) and provide ongoing campaign reporting and insights to collaborators and senior management.

• Track campaign performance, evaluate outcomes, and refine strategies to enhance return on investment (ROI) and achieve business goals.

• Establish and expand scalable demand generation processes across the account portfolio.

⛳️ Requirements

• Over 5 years of experience in B2B demand generation or integrated campaign management.

• Proven track record of developing and executing multi-channel campaigns that enhance pipeline and revenue growth.

• In-depth knowledge of enterprise and mid-market purchasing journeys and the customization of campaigns based on funnel stages.

• Experience collaborating directly with sales teams, including Account Executives and Key Account Managers.

• Familiarity with marketing technology platforms such as 6sense and Marketo.

• Ability to leverage data to enhance campaign performance and evaluate success against business objectives.

• Excellent project management and cross-functional collaboration capabilities.

• Experience thriving in fast-paced and dynamic work environments.

• Strong analytical and problem-solving skills with a history of achieving measurable KPIs.

• Exceptional communication skills, with the ability to convey campaign strategies and performance to senior stakeholders.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Health Savings Account.

• Flexible Spending Accounts.

• Telehealth services.

• 401(k) plan with matching contributions.

• Life and Accidental Death & Dismemberment (AD&D) insurance.

• Short-Term and Long-Term Disability coverage.

• Flexible Time Off (FTO) or Paid Time Off (PTO).

• Employee Well-Being program.

• 11 paid holidays plus one inclusive holiday each year.

• Volunteer Time Off.

• Employee Referral program.

• Education Reimbursement Program.

• Employee Recognition and Appreciation program.

• Additional perks and voluntary benefit programs.

• Incentive compensation plan.