Demand Generation Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Implement comprehensive demand generation campaigns utilizing email, digital platforms, content creation, webinars, events, account-based marketing (ABM), and partner channels.

• Assist in achieving quarterly pipeline objectives by developing and executing focused marketing programs.

• Collaborate with the Sales team on account-based marketing strategies aimed at engaging key accounts and purchasing groups.

• Oversee webinar initiatives, nurture strategies, sponsored programs, and field marketing events.

• Work in close partnership with Product Marketing to activate product launches, conduct industry research, and produce thought leadership content.

• Develop and refine nurture programs that enhance engagement and conversion rates throughout the customer journey.

• Track campaign performance and propose enhancements to boost results.

• Collaborate with Marketing Operations to guarantee precise tracking, attribution, lead management, and reporting.

• Generate campaign reports and performance summaries for marketing leadership and critical stakeholders.

• Remain updated on industry trends, best practices in demand generation, and new marketing channels.

⛳️ Requirements

• 3–5 years of experience in B2B demand generation, ideally within SaaS or retail technology sectors.

• Proven track record in designing multi-channel marketing campaigns that drive leads, pipeline growth, and customer engagement.

• Experience in supporting account-based marketing (ABM) initiatives and marketing programs focused on sales.

• Solid understanding of demand generation principles including lead generation, nurture programs, conversion optimization, and campaign analytics.

• Proficiency in using HubSpot marketing automation platform and other marketing technology tools.

• Experience in managing webinars, virtual events, field events, executive dinners, and industry conferences.

• Strong project management and organizational capabilities, with the ability to handle multiple campaigns at once.

• Analytical mindset with the skill to assess campaign performance and suggest improvements.

• Excellent communication abilities and a collaborative approach across marketing and sales teams.

🏝️ Benefits

• Equal Opportunity Statement

• Inclusive environment for all employees and applicants