Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Conceptualize, initiate, and oversee continuous demand generation campaigns across paid media, email nurturing, and content syndication.

• Develop and maintain the campaign calendar along with the reporting schedule.

• Offer sales and marketing leadership insights into the flow of MQLs and SQLs.

• Collaborate with sales leadership and representatives to ensure alignment of campaigns with territory and segment growth.

• Oversee lead scoring, routing, and attribution processes.

• Conduct experiments in paid social, paid search, webinars, retargeting, and account-based marketing (ABM).

• Recognize and enhance activities that drive pipeline generation.

⛳️ Requirements

• Minimum of 4 years of experience managing end-to-end demand generation or growth marketing campaigns in a B2B SaaS environment.

• Practical experience with paid, email, and content-centric campaigns.

• Proven track record of working closely with rapidly expanding sales and SDR teams.

• Strong proficiency in marketing automation and attribution tools, such as HubSpot, Marketo, or Salesforce.

• Data-driven aptitude to connect campaigns with significant sales metrics.

• Capacity to troubleshoot and resolve issues promptly.

• Experience in organizing field events, including managing attendance, follow-ups, and promotional activities.

• Familiarity with marketing to developers or technical buyers is a plus.

• Experience in scaling demand generation alongside a swiftly growing sales team is advantageous.

• Knowledge of account-based marketing (ABM) is desirable.

• Understanding of voice AI, real-time infrastructure, or WebRTC, or a willingness to learn is a plus.

🏝️ Benefits

• Equity package.

• Health benefits.

• Dental benefits.

• Vision benefits.

• Flexible vacation policy.

• Opportunity to contribute to open source projects alongside top-tier engineers.