Demand Generation Manager

📋 Description

• Take ownership and manage a comprehensive range of non-event demand generation channels.

• Lead inbound strategies (SEO, AEO) in collaboration with technical content.

• Oversee paid acquisition efforts (Google Ads, LinkedIn, and other relevant platforms), including setup, targeting, budget management, and optimization.

• Implement outbound campaigns in alignment with sales and RevOps teams.

• Enhance the impact of events through campaigns before, during, and after the events.

• Execute account-based marketing (ABM) campaigns utilizing firmographic, technographic, and intent signals.

• Design and carry out ABM, broad demand generation, and triggered campaigns.

• Develop persona-specific campaigns aimed at engineers and executive stakeholders.

• Activate campaigns based on behavioral, technographic, and intent signals.

• Manage campaigns throughout the entire buyer journey (from problem-aware to vendor-aware).

• Create and oversee emails, landing pages, advertisements, and follow-up sequences.

• Build and enhance nurture programs for inbound leads, event-generated leads, and re-engaged leads.

• Monitor campaign performance across the funnel (from impressions to pipeline).

• Conduct A/B testing and optimize based on data insights.

• Manage budget allocation informed by ROI and pipeline contribution.

• Collaborate with marketing operations on attribution and reporting initiatives.

• Leverage AI tools for campaign creation, personalization, research, and reporting.

• Develop scalable workflows for content generation and signal processing.

• Continuously test and refine AI-driven demand generation processes.

⛳️ Requirements

• Strong familiarity with DevOps, platform engineering, SRE, or related ecosystems.

• Understanding of technical audiences such as platform engineers, SREs, DevOps, and observability teams.

• Capability to engage both technical practitioners and executive stakeholders (VP Engineering, CTOs).

• Experience in cloud-native or developer tooling environments is highly regarded.

• 3–5 years of practical B2B demand generation experience.

• Proficiency in building and executing demand generation programs from start to finish.

• Solid knowledge of SEO/AEO, paid acquisition, ABM, outbound marketing, and lifecycle marketing.

• Proven experience optimizing for pipeline quality, conversion rates, and ROI.

• Experience with marketing automation and CRM tools (such as HubSpot, Marketo, Salesforce, or similar).

• Practical experience with paid advertising platforms (LinkedIn Campaign Manager, Google Ads).

• Familiarity with intent and technographic data tools (e.g., Bombora, G2, 6sense).

• Ability to analyze performance, attribution, and pipeline metrics effectively.

• Experience utilizing AI tools (like ChatGPT, Claude, etc.) in daily operations.

• Capability to establish scalable AI-assisted processes for marketing execution.

• Experience working collaboratively across marketing, sales, product, and RevOps teams.

• Strong organizational and project management abilities.

• Capacity to work independently in a fast-paced environment.

🏝️ Benefits

• Remote