Demand Generation Manager

This is a fully remote position, open to applicants in Minnesota, +1 more state.

📋 Description

• Take charge of the complete demand generation function, encompassing campaign strategy, channel execution, HubSpot marketing automation, and pipeline reporting.

• Establish HubSpot as the primary marketing platform, which includes lead scoring, lifecycle stages, campaign attribution, and MQL-to-SQL reporting.

• Create and implement integrated campaigns tailored for Fleet and Asset Optimization and Connected Product buyer personas.

• Collaborate with the Growth Engineer to leverage Particle platform usage signals, behavioral triggers, and product-qualified account data within HubSpot workflows.

• Produce and share content that generates organic traffic, enhances credibility among developer and engineering audiences, and aids sales conversion.

• Oversee paid search and social acquisition initiatives, which involve budget distribution, creative testing, and performance enhancement.

• Provide monthly demand generation performance reports to GTM and executive leadership.

• Work in conjunction with Sales and Customer Success on ICP targeting, campaign scheduling, and lead quality feedback.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent experience.

• A minimum of 4 years of experience in B2B demand generation, growth marketing, or performance marketing.

• Preferably experience within a technology firm targeting technical or engineering buyers.

• Proficient in HubSpot with hands-on experience in campaign management, workflow automation, lead scoring, and attribution reporting.

• Capability to plan and implement multi-channel campaigns with pipeline contribution as the key accountability metric.

• Familiarity with AI-driven marketing workflows, prompt-based content creation, Clay-based enrichment and targeting, and signal-based lead scoring.

• Competence in building and maintaining campaign performance dashboards, interpreting funnel conversion data, and making channel investment choices based on CAC and pipeline ROI.

• Exceptional written communication abilities and editorial judgment for technical audiences.

• Experience in building or transitioning to HubSpot from another Marketing Automation Platform (MAP) is a significant advantage.

• Experience in marketing hardware combined with software or developer-oriented products is a notable benefit.

• Must possess valid work authorization in the United States at the time of application.

• Visa sponsorship is not provided.

🏝️ Benefits

• Short-term incentive program.

• New hire stock award.

• Paid parental leave.

• Open (uncapped) PTO.

• Hybrid work environment.

• Medical, health & wellbeing offerings.

• Competitive compensation offerings.