Demand Generation Manager

📋 Description

• Design and execute outbound campaigns aligned with intent signals, internal projects, and lifecycle marketing strategies.

• Strategize, initiate, and expand paid search and social media campaigns to achieve measurable growth and bolster ABM efforts.

• Identify, evaluate, and oversee advertising and content syndication opportunities with industry associations and publications that engage our target audience.

• Assess and experiment with emerging platforms and additional channels, including billboards and direct mail.

• Establish nurture programs for every phase of the funnel to generate and expedite pipeline development.

• Collaborate with Sales to ensure a smooth transition and create standardized sequences for outreach and follow-up.

• Craft engaging copy and creative materials that align with established messaging, adapting based on persona and personalizing at scale.

• Develop and maintain campaign landing pages.

• Create and monitor a structured testing roadmap covering creative elements, audiences, placements, messaging, and offers.

• Assess, analyze, and report on campaign performance with an emphasis on ROI, using insights to refine and enhance results while sharing learnings with the broader team.

• Oversee the daily operations of campaigns from inception to completion, including budgets, timelines, and deliverables.

• Manage agencies and external resources to meet objectives.

⛳️ Requirements

• A minimum of 4 years of experience in demand generation, growth marketing, or campaign management in a B2B SaaS context.

• Proven proficiency in multi-channel programs, encompassing email, search, social media, display, and retargeting.

• Established track record of generating leads and pipeline growth through innovative, data-driven campaigns.

• Analytical mindset with a focus on testing and learning, combined with a proactive approach.

• Excellent writing and communication abilities.

• Self-driven and proactive—someone who accomplishes tasks independently.

• Demonstrated capability to work collaboratively in a fast-paced, dynamic environment.

🏝️ Benefits

• Real-world impact: your contributions enhance global supply chains, saving customers time and minimizing risk.

• Strong engineering culture: we prioritize quality and documentation to enable sustainable fast-paced progress.

• Remote-first, flexible work environment available throughout North and South America.

• Strong product-market fit with considerable customer appreciation.

• A talent-dense team with a variety of backgrounds and experiences.