Demand Generation Manager

📋 Description

• Take ownership of, develop, and implement quarterly demand generation strategies that align with our sales verticals’ objectives and enhance top-of-funnel pipeline growth.

• Utilize an appropriate mix of programmatic and account-specific tactics to deliver timely content effectively.

• Collaborate closely with Sales and Revenue Operations to identify and prioritize target accounts based on potential opportunity size.

• Establish performance KPIs and campaign objectives, monitoring, measuring, and reporting on funnel performance (traffic → leads → MQLs → pipeline).

• Make the most of our marketing automation platform to execute campaigns and analyze their effectiveness.

• Work collaboratively across functions to enhance landing page conversion rates and optimize MAL to MQL conversion metrics.

• Plan and initiate multi-channel campaigns, including digital, ABM-lite, email, partnerships, and events/webinars.

• Bring innovation to existing campaign concepts while being open to new ideas that deliver value and strengthen customer relationships over time.

• Cultivate a practice of utilizing AI tools to think, build, and deliver faster—making it your default approach rather than an afterthought.

⛳️ Requirements

• A minimum of 5 years of experience in demand generation marketing, preferably in a B2B context.

• In-depth knowledge of marketing automation systems such as Marketo, Hubspot, and Salesforce.

• Proven experience in developing and executing a B2B demand generation strategy across various products or sales verticals.

• A successful track record of driving inbound growth and enhancing top-of-funnel pipelines.

• Strong written and verbal communication skills characterized by empathy.

• An intense curiosity to comprehend how things function and a commitment to continuous improvement.

• A genuine desire to learn and a willingness to embrace real-time feedback for personal development.

• Proven experience with email marketing, lead generation, and account-based marketing.

• Experience in creating and implementing nurturing strategies within a marketing automation platform.

• Excellent analytical skills and a solid understanding of relevant ROI metrics.

• A proactive mindset that values progress over perfection.

• A belief in the transformative power of AI in the workplace, instinctively leveraging it to enhance all tasks.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage, with premiums fully covered for full-time employees and 70% for dependents.

• Unlimited paid time off (PTO) and sick leave, along with 14 company holidays to support a healthy work-life balance.

• 100% matching for 401k contributions up to 4%, with immediate vesting.

• Generous parental leave policy for all parents.

• $1,000 subsidy for setting up your personalized remote office space.

• Monthly $100 allowance to help cover wifi and cell phone expenses.

• Summer Fridays, offering half-day Fridays from late May through the end of August.

• AnniversArray Kits to celebrate work anniversaries.

• Commuter benefits for employees commuting to our New York City or San Francisco office locations.