Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute Multi-Channel Campaigns: Implement day-to-day demand generation and Account-Based Marketing (ABM) initiatives that generate pipeline across critical segments and buying committees.

• Targeting & Playbooks: Collaborate with Go-To-Market (GTM) teams to create target account lists, develop segments, and launch comprehensive campaign strategies.

• Channel Innovation: Regularly test and refine new channels, advertising creatives, and audiences to uncover new growth opportunities and enhance channel efficiency.

• Conversion Optimization: Work alongside Web and Product Marketing to improve landing pages, forms, calls-to-action (CTAs), and campaign messaging for optimal conversion rates.

• Rapid Iteration: Conduct swift experimentation cycles on ad copy, creative elements, and outbound strategies informed by performance data and sales insights.

• Pipeline Tracking: Track and report on campaign return on investment (ROI), conversion rates, and pipeline velocity, providing insights to marketing leadership.

• Infrastructure & Ops: Collaborate with Marketing and Revenue Operations (RevOps) to guarantee effective campaign tracking, lead routing, lead scoring, and attribution.

• Budget Tracking: Monitor daily advertising expenditures and campaign forecasting to ensure efficient resource allocation.

• Enhance the predictability and reliability of pipeline contributions through consistent and measurable demand generation strategies.

⛳️ Requirements

• A minimum of 5 years of direct experience in B2B marketing, specifically focused on executing demand generation and customer acquisition campaigns.

• Proven experience in a fast-paced, high-growth startup or technology company environment.

• In-depth tactical knowledge in at least two growth channels (e.g., Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support).

• A results-driven, systems-oriented marketer who enjoys engaging with tools and successfully completing campaigns.

• Strong familiarity with marketing automation platforms, CRM systems, and various marketing technologies (such as HubSpot, Salesforce, LinkedIn Campaign Manager, AI productivity tools, etc.).

• Excellent collaborator with a proven track record of working closely with Sales, Sales Development Representatives (SDRs), and core marketing team members.

🏝️ Benefits

• Remote-First: Enjoy the flexibility of working from home across most of the U.S., complemented by dynamic in-person offsite events to foster genuine connections and celebrate our achievements together.

• Competitive Compensation: We prioritize hiring top talent and compensating them accordingly, offering a competitive salary that reflects your contributions and expertise.

• Paid Time Off: Benefit from our flexible vacation policy and dedicated paid parental leave to support you and your family during significant milestones.

• Your Health Matters: Access high-quality Medical, Dental, and Vision insurance plans for both you and your family.

• Peace of Mind (On Us): We fully support your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.

• Protection for Your Whole Crew: Obtain supplemental insurance for unexpected events, along with specialized coverage to ensure your pets remain happy and healthy.

• Invest in Your Future: Achieve your financial goals with our 401k Program, assisting you in building for the long term as you help us grow the company.