Demand Generation Manager

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Design, oversee, and enhance orchestrated account-based and partner-based campaign sequencing through email, LinkedIn, partnerships, events, and sales follow-up.

• Drive multi-channel demand generation across SEM, paid social, programmatic, retargeting, and affiliate channels.

• Maintain inclusion/exclusion criteria for Ideal Customer Profiles (ICP) and rescore as well as prioritize accounts in Tiers 1–3.

• Keep buying committee maps updated for target accounts and engage with key economic, technical, operational, security, procurement, and champion contacts.

• Take ownership of and evaluate the account-level funnel from ICP to Closed-Won.

• Analyze account and funnel data to pinpoint stalled accounts and suggest follow-up actions to the sales team.

• Establish priorities for partners and map them to target accounts accordingly.

• Monitor pipeline sourced and influenced by partners.

• Create partner-led demand generation initiatives, which include co-marketing campaigns, MDF usage, webinars, and joint events.

• Develop workflows, messaging, playbooks, landing pages, nurture streams, and analytics dashboards for partner enablement.

• Standardize the data structure and attribution in HubSpot and collaborate with Sales to ensure UTM hygiene and offline conversion tracking.

• Conduct weekly, monthly, and quarterly operational reviews against funnel and pipeline objectives.

• Supervise, mentor, and perform performance evaluations for the Marketing Coordinator.

• Develop messaging and assets for ICP using generative AI while maintaining brand voice integrity.

• Review and adjust budgets to maximize ROI in collaboration with leadership.

• Optimize content, forecasting, segmentation, spending, website SEO, user experience, and conversion rates.

• Lead both field and virtual events and assess their ROI.

• Provide weekly reports on KPIs and marketing insights to leadership.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS marketing with considerable partner-led go-to-market exposure.

• Expertise in generating pipeline through resellers, service providers, or system integrators.

• Proven track record in developing partner co-marketing initiatives that yield measurable sourced or influenced revenue.

• Demonstrated success in scaling revenue and pipeline with clear ownership of KPIs.

• Experience in constructing ICP and account-tiering frameworks.

• Proven history of executing ABM, paid search/social, and lifecycle email campaigns.

• Familiarity with integrating intent data, predictive scoring, and AI-driven content strategies.

• Understanding of buying-committee mapping techniques such as MEDDIC.

• Proficiency in HubSpot for lifecycle stage tracking, attribution, and campaign management.

• Experience collaborating with Sales for funnel-stage and deal-level analysis.

• Practical knowledge of AI-powered marketing tools, prompt libraries, AI-generated ad tests, predictive scoring, and forecasting methods.

• Strong grasp of CAC, LTV, NRR, and ACV growth metrics, along with excellent modeling capabilities.

• Exceptional storytelling and copywriting skills to effectively translate technical value into campaigns.

• Certifications are advantageous: Google Analytics IQ, HubSpot Reporting, HubSpot Inbound/RevOps, 6sense Practitioner, Prompt Engineering.

• A Bachelor’s degree is appreciated but not mandatory; proven performance, demand generation proficiency, and adaptability are the most crucial factors.

🏝️ Benefits

• Fully remote work environment.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Company-sponsored life insurance.

• Company-sponsored disability insurance policies.

• 401(k) plan with a generous matching program.

• Paid time off policy.

• Competitive benefits package offered.