Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take full ownership of the pre-market strategy from start to finish, cultivating the audience and intent that will generate pipeline through Capture downstream.

• Ensure the transition of in-market signals to Capture is tangible and replicable, rather than merely a bullet point in a presentation.

• Collaborate on and execute the distribution strategy for Brand and Content's thought leadership, podcasts, and narrative initiatives, enhancing audience growth and demand.

• Develop and manage partnerships, associations, sponsorships, speaking engagements, and community programs that build trust over time.

• Oversee the complete toolkit, encompassing organic social, content amplification, awareness paid initiatives (in coordination with the Performance Marketing Specialist), and pre-in-market nurturing activities.

• Collaborate with the Sr. Search and Discovery Specialist on organic and AI discoverability as well as with PMM on product positioning.

• Maintain a continuous experimentation schedule and serve as the authoritative source on the strategy, justifying resource allocation with hypotheses and insights gained.

⛳️ Requirements

• 4+ years of experience in B2B SaaS demand generation, content distribution, or growth, with a proven track record of leading audience and demand creation initiatives.

• A well-defined perspective on ownership of the motion versus channel ownership, supported by concrete examples.

• Proficient in transforming content into demand through effective distribution, rather than simply publishing it.

• Experience managing partnerships, associations, sponsorships, or community programs that have contributed to audience and pipeline expansion.

• Skillful in drafting concise briefs and confidently delegating paid execution tasks to a Performance Marketing Specialist.

• Ability to work under the mentorship of a senior player-coach, without requiring control over every detail of the strategy.

• Comfortable being evaluated on lagging indicators such as branded search lift and audience engagement growth.

• Flexible in navigating ambiguity and turning objectives into practical, actionable plans.

🏝️ Benefits

• Stock options and variable compensation.

• 4 weeks of vacation, 5 personal days, and a day off for your birthday (we want to celebrate with you!).

• Comprehensive benefits starting from day one, along with an annual HSA/WSA spending account.

• RRSP matching to support your future.

• Annual budget for learning and development, plus a budget for books.

• Top-ups for parental leave.

• & many more!!