Demand Generation Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement multi-channel demand generation strategies that align with vertical sales objectives and target audiences.

• Develop segmented and automated email nurturing campaigns using marketing automation tools (Pardot) to transition leads from MQL to SAL.

• Collaborate with content and creative teams to produce engaging copy, visuals, and calls-to-action tailored to various stages of the buyer's journey.

• Organize and manage demand generation webinars, including topic selection, speaker coordination, promotional emails, follow-up nurturing, and performance evaluation.

• Establish and monitor campaign KPIs such as MQL volume, conversion rates, pipeline contribution, and ROI.

• Utilize Salesforce dashboards and marketing automation analytics to assess campaign effectiveness and uncover optimization opportunities.

• Conduct A/B testing on subject lines, creative materials, and CTA placements to enhance engagement and conversion rates continuously.

• Work in conjunction with SEO/GEO and content marketing teams to ensure consistency between organic and email/webinar campaigns.

• Collaborate across departments with Vertical Marketing Leads/Product Marketing Managers to align messaging and lead flow across campaigns, webinars, and product demonstrations.

• Coordinate with the BDR and Sales teams to ensure prompt follow-up, establish feedback loops, and maintain alignment on lead scoring and campaign outcomes.

• Partner with the Events Lead to enhance campaigns before and after trade shows.

⛳️ Requirements

• Bachelor’s degree in Marketing or a related field (or equivalent experience).

• 2-4 years of experience in B2B SaaS demand generation, ideally within technology or government sectors.

• Demonstrated success in managing email marketing, webinars, and digital funnel optimization from concept to analytics.

• Proficient in Salesforce and marketing automation tools (Pardot or similar).

• Excellent analytical, project management, and communication skills with a strong data-driven approach.

• Ability to collaborate effectively across departments and handle multiple concurrent campaigns.

• Experience in account-based marketing (ABM) is preferred.

🏝️ Benefits

• A dynamic and supportive work environment in a mission-driven organization.

• Competitive salary and benefits package, including health, dental, and vision insurance.

• Unlimited PTO (paid time off).

• HSA and FSA options.

• 401(k) plan with matching contributions.

• Paid parental leave.

• ABLE matching contributions for the disability community.

• Employer-paid short-term and long-term disability insurance and group term life insurance.

• Financial and legal assistance through our Employee Assistance Program (EAP).

• Opportunities for professional development and career advancement.

• The chance to make a significant impact on the delivery of government services and the lives of citizens.