Demand Generation / Growth Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish a growth marketing framework that is both repeatable and scalable across various geographies, audiences, and channels, utilizing top-tier campaigns to drive an increasing share of business outcomes (e.g., new subscriptions, API utilization).

• Integrate growth marketing as a fundamental capability within our audience marketing strategy, delivering high-impact campaigns for blockchain product managers, growth teams, and ecosystem partners throughout their journey.

• Create scalable, automated campaign pathways to provide triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) in collaboration with product marketing and marketing operations.

• Develop testing and optimization methodologies to explore new segments (e.g., DeFi vs. NFT growth teams), messaging, content, and offers; promote ongoing enhancements through A/B testing (e.g., email subject lines, landing pages) while rapidly iterating to refine metrics such as demo bookings and ARR.

• Enhance our comprehension of Web3 customer behavior, discern patterns in their interactions (e.g., chain usage, wallet activity), and utilize insights to improve segmentation and boost engagement across various touchpoints.

⛳️ Requirements

• Over 5 years of professional experience, including at least 2 years in growth marketing or demand generation within a fast-paced SaaS startup, preferably in the blockchain, fintech, or data analytics sectors.

• Proven expertise in developing high-performing, scalable email and cross-channel growth campaigns, with a solid grasp of best practices, metrics (e.g., conversion rates, ARR growth), and optimization strategies.

• Experience in experimentation, with a strong comfort level in data analysis (e.g., on-chain transaction data, user engagement metrics), and the ability to convert insights into actionable campaign adjustments.

• Demonstrated success in integrating customer data, segments, channels, creative elements, content, and offers to achieve business outcomes through lifecycle/growth strategies in a Web3 environment.

• Proficient in the complete campaign lifecycle from development to execution and measurement, particularly in collaboration with marketing operations to set up, execute, and optimize growth initiatives (e.g., utilizing HubSpot, Clay, or similar platforms).

• A strong passion for blockchain technology and its potential applications in ecosystem growth, with familiarity in areas such as DeFi, trad-fi, or cross-chain analytics being advantageous.

🏝️ Benefits

• Medical, Dental, Vision, Life, and AD&D insurance - US employees receive 100% coverage for Gold plans, with 80% coverage for dependents.

• Ownership - Meaningful early-stage equity. Every full-time employee is granted stock options, allowing you to directly participate in Allium's success.

• Time off - Flexible, trust-based paid time off. We encourage our team to take the breaks they need. In every country where we operate, our policies meet or surpass local statutory vacation requirements.

• Retirement - Company-sponsored 401(k) plan in the US, enabling you to save pre-tax for your long-term future.