Demand Gen Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Identify which buying signals signify that an account is worth reaching out to, such as signups, usage spikes, trial activities, self-hosted installations, hiring activities, and changes in incumbent tools.

• Transform signals into outbound strategies by determining contacts, messaging approaches, channels, automation, personal touches, and the timing for AE handoff.

• Compose and execute outbound sequences, monitor reply rates, meeting rates, and pipeline rates, while discontinuing strategies that are underperforming.

• Collaborate with the GTM Engineer on signal data and automated queues.

• Manage sales handoff criteria, response SLAs, and weekly feedback loops focused on lead quality.

• Oversee lifecycle email journeys for new signups, trials, paying customers, and self-hosted open-source users.

• Create product-usage-triggered campaigns aimed at activation, conversion, expansion, usage modifications, and billing changes.

• Draft email content, conduct A/B tests, track deliverability, and report on the impact of journeys on activation and revenue.

• Generate organic content for LinkedIn and X, assisting founders and DevRel in distributing material.

• Execute and expand paid experiments across Google, LinkedIn, and Reddit through agencies or freelancers.

• Establish pipeline targets in agreement with founders and take ownership of the metrics.

• Collaborate with the GTM Engineer to create funnel reporting.

• Work alongside Product Marketing and DevRel on messaging and participate in weekly sales pipeline reviews.

• Initially implement programs hands-on, then develop a team to cover lifecycle, outbound/SDR, social, and content strategies.

• Create a reliable and measurable source of qualified pipeline while enhancing the conversion rate from signups to SQL.

⛳️ Requirements

• Minimum of 6 years in demand generation, growth, or lifecycle marketing within B2B software firms targeting technical buyers in the US.

• Proven experience in executing outbound strategies driven by data and intent signals rather than purchased lists.

• Experience managing the entire lifecycle of email marketing for a self-serve or PLG product, covering segmentation, triggers, copywriting, testing, and deliverability.

• Excellent writing skills tailored to engineering audiences.

• Understanding of metrics such as attribution, conversion rates, CAC payback, and pipeline performance by channel.

• A builder's mindset; capable of establishing scalable systems, automation, and processes.

• Focus on measurement related to pipeline and revenue instead of just MQLs.

• Hands-on experience with contemporary GTM tools like HubSpot, Customer.io, Clay, Lemlist, or similar platforms.

• Availability to overlap with US mornings (India evenings) a few times per week.

• A background in engineering is considered a plus.

• Experience in managing or mentoring a small team is a bonus.

• Experience in executing paid campaigns on LinkedIn, Google, or Reddit, either directly or through an agency, is a bonus.

• Experience in growing a developer-facing social media account is also a bonus.

🏝️ Benefits

• Fully remote work environment.

• Direct collaboration with the founders.

• Budget allocation and a clear pathway to managing the function.

• Opportunity to build and lead the demand generation team as programs expand.

• Exposure to a global developer-infrastructure product supported by YC and prominent Bay Area VCs.