Data Analyst, Growth Marketing – Attribution

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of Curology’s first-touch and last-touch attribution models from start to finish, encompassing logic, upkeep, and rationale for credit assignment.

• Evaluate whether attributed credit accurately reflects channel contributions and suggest relevant tests or analyses.

• Align platform-reported conversions with warehouse-sourced truths, quantify discrepancies, and clarify their origins.

• Assess when attribution modeling is adequate versus when experimentation is necessary.

• Document the logic, assumptions, and limitations of models to ensure reproducible and defensible outcomes.

• Develop and sustain Tableau reporting on CAC, CVR, payback period, LTV:CAC, and funnel conversion by channel, campaign, and cohort.

• Establish acquisition-reporting metrics to ensure consistent figures are utilized by marketing, finance, and leadership.

• Provide regular performance readouts with a focus on implications for decision-making.

• Actively identify inefficiencies in spending and performance anomalies.

• Analyze acquisition cohorts considering retention, churn, and LTV.

• Assess funnel performance from impression through subscription and early retention phases.

• Segment customers and audiences to guide targeting, creative strategies, and budget distribution.

• Collaborate with Growth Marketing on budget allocation, channel mix, and roadmap decisions for testing.

• Transform marketing inquiries into scoped analyses with clear success criteria.

• Share honest findings when data contradicts prevailing channel narratives or assumptions.

• Deliver timely analyses of spend and campaigns, distinguishing between directional insights and rigorous conclusions.

⛳️ Requirements

• A minimum of 4 years in an analytics role, with at least 2 years directly involved in supporting paid acquisition, performance marketing, or growth teams.

• Direct ownership experience in marketing attribution, which includes building, maintaining, and defending models.

• Proficient understanding of last-touch, multi-touch, media mix, and experiment-based attribution methodologies.

• Familiarity with paid channel platform data, including Meta, Google, TikTok, or similar platforms.

• Advanced SQL skills, including complex joins, window functions, and query optimization in large datasets within cloud data warehouses like Snowflake or Redshift.

• Experience in Tableau for building and maintaining production dashboards utilized by business teams.

• Proficient in analyzing customer behavior relating to retention, churn, cohort analysis, LTV, and segmentation techniques.

• Experience in defining KPIs and creating metrics, scorecards, and performance reporting frameworks.

• Ability to effectively convey technical findings to non-technical audiences in both written and spoken formats.

• Capable of leveraging AI as a support tool while also being proficient in producing high-quality work independently.

• Preferred experience in a DTC subscription business.

• Experience with holdout tests, lift studies, or media mix modeling is a plus.

• Preferred background in supporting lifecycle or CRM marketing, including the measurement of email and SMS campaigns.

🏝️ Benefits

• Competitive compensation and equity package (RSUs).

• Comprehensive benefits including medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k).

• Access to wellness perks such as OneMedical, Spring Health, SoFi, and an Employee Assistance Program.

• Flexible paid time off and holiday policies.

• Paid parental leave for both birthing and non-birthing parents.

• Employee donation matching program.

• Culture Committee and employee resource groups to foster virtual and in-person connections.

• Complimentary VIP Subscription to Curology or Agency, along with online retail discounts.

• Remote work opportunities available within the United States.