D2C Performance Copywriter

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Craft engaging hooks, headlines, and main text for advertisements on Meta and TikTok.

• Develop scripts for video ads, VSLs, and UGC scripts focused on authentic customer challenges and perspectives.

• Produce native ads and organic social media content that reflects the unique voice of each brand.

• Provide briefs to creators to ensure their content aligns with the intended angle.

• Analyze the performance of ad accounts to identify winning and losing strategies, using insights to inform future creative directions.

• Quickly generate multiple variations to test diverse angles effectively.

⛳️ Requirements

• Minimum of 2 years of experience in writing performance advertisements or social media content for D2C brands.

• Familiarity with VSLs, native advertisements, UGC scripts, and the process of briefing creators.

• Demonstrated success: examples of ads that achieved scale, hooks that increased CTR, or campaigns with measurable results.

• Ability to adapt to different brand voices across various categories, including beauty, wellness, food, and lifestyle.

• Knowledge of direct response marketing: understanding of offers, objections, angles, and consumer purchasing motivations.

• Must be located in the US or Canada.

• Quick learner, open to coaching, and proficient in accepting feedback for rapid iterations.

• A portfolio showcasing 3 to 5 ads that you have written, along with the results each one produced.

🏝️ Benefits

• Fully remote work environment.

• Options available for both full-time and contract positions.