D2C Funnel Strategist, Google Ads

📋 Description

• Create and evaluate various advertorial concepts from different perspectives.

• Develop organized, hypothesis-driven A/B testing plans.

• Establish clear testing priorities, define success metrics, and set learning objectives.

• Analyze performance metrics (CTR, CVR, ROAS) and determine subsequent actions based on data insights.

• Outline complete customer journeys and pinpoint areas of drop-off.

• Work collaboratively with media buyers and creative teams.

• Facilitate structured brainstorming sessions for generating new angles and ideas.

• Effectively communicate insights and strategies during client-facing meetings.

⛳️ Requirements

• 1–3+ years of experience in D2C / e-commerce performance marketing.

• Practical experience with Google Ads (Search & funnel-driven campaigns).

• Strong background in writing and testing advertorials for paid traffic.

• Native-level proficiency in German (essential for copywriting).

• Data-driven approach: you utilize metrics such as CTR, CVR, and ROAS to inform decisions.

• Experience with A/B testing and structured experimentation methodologies.

• Proficient in using AI tools as part of your workflow.

🏝️ Benefits

• 25 vacation days.

• Company-sponsored workcations twice a year.

• Flexibility to shape your role and explore new ideas.

• Ongoing learning and development support.