D2C Funnel Strategist – Google Ads

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Create and evaluate various advertorial concepts from multiple perspectives.

• Develop organized, hypothesis-based A/B testing plans.

• Establish clear testing priorities, success criteria, and learning objectives.

• Assess performance metrics (CTR, CVR, ROAS) and determine subsequent actions based on data analysis.

• Map comprehensive customer journeys and pinpoint areas of drop-off.

• Work in close collaboration with media buyers and creative teams.

• Facilitate structured brainstorming sessions to generate new angles and concepts.

• Communicate insights and strategies effectively during client-facing discussions.

⛳️ Requirements

• 1–3+ years of experience in D2C / e-commerce performance marketing.

• Practical knowledge of Google Ads (including Search & funnel-driven campaigns).

• Extensive experience in writing and testing advertorials aimed at paid traffic.

• Native-level proficiency in German (essential for copywriting).

• A data-driven approach: leveraging metrics such as CTR, CVR, and ROAS to inform decisions.

• Familiarity with A/B testing and systematic experimentation methodologies.

• Comfortable integrating AI tools into your workflow.

🏝️ Benefits

• 25 vacation days.

• Two fully funded workcations each year.

• Ongoing support for learning and development.