D2C Funnel Strategist – Google Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create and evaluate various advertorial concepts from multiple perspectives

• Develop organized, hypothesis-based A/B testing strategies

• Establish distinct testing priorities, success metrics, and learning objectives

• Assess performance (CTR, CVR, ROAS) and determine subsequent actions based on data analysis

• Outline complete customer journeys and pinpoint areas of drop-off

• Work in close collaboration with media buyers and creative teams

• Facilitate organized brainstorming sessions for innovative angles and concepts

• Convey insights and strategies effectively during client-facing meetings

⛳️ Requirements

• 1–3+ years of experience in D2C / e-commerce performance marketing

• Practical experience with Google Ads (Search & funnel-driven campaigns)

• Extensive experience in writing and testing advertorials for paid traffic

• Native-level proficiency in German (required for copywriting)

• Data-driven approach: you utilize metrics like CTR, CVR, and ROAS to inform decisions

• Familiarity with A/B testing and structured experimentation

• Proficient in using AI tools as part of your workflow

🏝️ Benefits

• 25 vacation days

• Company-funded workcations