D2C Funnel Strategist – Google Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and evaluate various advertorial concepts from different perspectives.

• Create organized, hypothesis-driven A/B testing plans.

• Establish clear testing priorities, success metrics, and learning objectives.

• Analyze performance metrics (CTR, CVR, ROAS) and determine subsequent actions based on data.

• Map out complete customer journeys and identify points of attrition.

• Collaborate closely with media buyers and creative teams.

• Facilitate structured brainstorming sessions for new angles and ideas.

• Clearly present insights and strategies in client-facing discussions.

⛳️ Requirements

• 1–3+ years of experience in D2C / e-commerce performance marketing.

• Practical experience with Google Ads (search and funnel-driven campaigns).

• Strong background in writing and testing advertorials for paid traffic.

• Native-level proficiency in German (essential for copywriting).

• Data-driven mindset: you utilize metrics such as CTR, CVR, and ROAS to inform decisions.

• Experience in A/B testing and structured experimentation.

• Comfortable integrating AI tools into your workflow.

🏝️ Benefits

• 25 vacation days.

• Two fully funded workcations each year.

• Ongoing learning and development support.