Customer Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Cultivate and engage a community of customers, promoting their needs and advocacy.

• Identify, create, and manage customer narratives, encompassing case studies, testimonials, videos, and quotes.

• Collaborate with Customer Success and Sales to identify advocates and collect genuine customer insights.

• Oversee customer reference programs and maintain a repository of customer proof points.

• Work alongside content, design, and external partners to develop customer assets.

• Design, implement, and manage campaigns focused on customers across email, web, social media, webinars, and events.

• Assist in lifecycle marketing efforts such as onboarding, adoption, renewals, and upsell campaigns.

• Coordinate timelines, assets, and stakeholders to ensure campaigns are launched punctually and align with brand standards.

• Monitor campaign performance and provide insights to enhance future initiatives.

• Align customer narratives with essential value propositions and product launches.

• Aid Sales with customer-driven materials that bolster credibility and facilitate discussions.

• Develop Customer Marketing activities that stimulate interest and demand for products and services.

• Improve customer experience and utilize customer insights for marketing strategies.

• Promote customer community engagement.

• Recruit community members and customer advocates through diverse channels, including in-person events.

• Assist with special projects for the Marketing team.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or relevant experience.

• 2–3 years of marketing experience, with knowledge of various channels and initiatives.

• Preferred experience in education as an educator or administrator.

• Exceptional verbal and written communication skills, along with strong interpersonal abilities.

• Capability to work collaboratively in a dynamic environment.

• Strong analytical skills and the ability to interpret customer data effectively.

• Experience in integrated marketing teams and/or matrixed organizations.

• Proven project management abilities to monitor progress and complete projects on time.

• Excellent problem-solving and decision-making capabilities.

🏝️ Benefits

• World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth.

• Health Savings and Flexible Spending Accounts.

• 401(k) and Roth 401(k) with company match.

• Paid Vacation and Sick Time Off.

• 12 Paid Holidays.

• Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program.

• Tuition Reimbursement.

• Life & Disability Insurance.

• Well-being and Employee Assistance Programs.