Customer Lifecycle Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Leading, mentoring, and cultivating the team — establishing high standards for quality, guiding daily operations, and assisting individuals in achieving their best professional work.

• Designing and managing automations and campaigns that guide customers throughout every phase of their journey, with a strong emphasis on enhancing retention, loyalty, reorder rates, and customer lifetime value.

• Enhancing the personalization of communications across email, SMS, push notifications, and other owned channels to ensure every interaction is relevant, timely, and impactful.

• Leveraging data and customer insights to create comprehensive segmentation, ensuring that the right message is delivered to the right audience at the appropriate time.

• Developing, optimizing, and scaling customer journeys within platforms such as SFMC, Klaviyo, or Braze, while continuously improving performance through testing and iteration.

• Monitoring marketing automation performance while assisting in the growth and expansion of other owned channels, including SMS and push notifications.

• Supervising email design and messaging best practices.

⛳️ Requirements

• Proven experience in leading, coaching, or managing a small team, with the ability to establish priorities, enhance quality, and foster individual development.

• A minimum of 3 years of experience in email and database marketing or a related field.

• Demonstrated success in developing, implementing, and analyzing automated customer journeys across various touchpoints.

• At least 3 years of experience with marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc., with Braze certifications being highly preferred.

• Familiarity with CRMs like Salesforce.

• Experience in direct response marketing.

• Knowledge of rewards and subscription programs, loyalty communication flows, and lead funnels.

• Data-driven mentality with strong analytical skills and the capability to measure program effectiveness while communicating actionable insights.

• Solid understanding of consumer marketing principles, customer segmentation, and multi-channel marketing strategies.

• Highly organized with exceptional attention to detail, effective presentation skills, business acumen, problem-solving abilities, and project management expertise.

• Experience in the health/supplement sector is an advantage.

🏝️ Benefits

• A generous healthcare package

• Monthly team events and activities

• Flexible Stat Holidays with the option to bank days for later use

• Weekly in-office team lunches

• Casual dress code

• An amazing dog-friendly office located in Yaletown, just one block from SkyTrain

• Professional Development: You will have the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and advance your career with our support! We will cover your fees, accommodation, travel, meals, and any related materials or resources.