Customer Life Cycle Growth Manager

This is a fully remote position, open to applicants in Alabama, +4 more states.

📋 Description

• Develop a communication strategy that cultivates lifelong users who consistently choose Yourgi and encourage their network to join.

• Integrate the Yourgi Guarantee and Rewards program into the customer lifecycle from the outset.

• Implement and evaluate impactful campaigns that foster deep trust among pet parents and professionals.

• Collaborate with the team to ensure a seamless, on-brand experience from signup to repeat bookings, while tracking Gross Bookings Value (GBV).

• Work alongside Product to create dynamic, value-oriented experiences utilizing AI-driven content, localized updates, and targeted provider matches.

• Ensure that marketing communications offer genuine value rather than merely discounts, setting the Yourgi brand apart.

• Design a measurable, multi-channel experience aimed at encouraging customers to make their second booking.

• Generate monthly reports on user sessions and the value of 'last touch' bookings.

⛳️ Requirements

• 3-5+ years of experience in lifecycle marketing, CRM, or retention marketing.

• Ideally, experience in a marketplace, subscription model, or consumer app where repeat behavior was a primary KPI.

• Established history of enhancing specific retention metrics such as repeat purchase/booking rates, churn reduction, or LTV expansion.

• Must include a concrete example or statistic in the application.

• Hands-on experience with platform ownership, including independently creating segmentation logic, journey architecture, and scheduling.

• Ability to navigate ambiguity within an early-stage or startup environment.

• Experience advocating for infrastructure investments is preferred.

• Experience in a two-sided marketplace is a plus, but not mandatory.

• Proficiency with lifecycle marketing platforms such as Klaviyo, Braze, Iterable, or similar tools.

• Direct experience in building segmented, triggered, multi-channel email, SMS, and push journeys.

• Familiarity with retention and cohort analytics, including defining and tracking second-booking rates, ABPU, and cohort-based LTV.

• Capability to create and interpret dashboards without heavy reliance on a data team.

• Expertise in behavioral segmentation and personalization based on booking history and engagement signals.

• Knowledge of designing referral and loyalty programs, including timing, incentive structures, and referral conversion paths.

🏝️ Benefits

• Health, vision, dental, long & short-term disability, and life insurance.

• A startup culture supported by stable private equity funding.

• 401k matching.

• Discounts on pet care services.

• Flexible time off policy.

• Parental leave options.

• Opportunities for career advancement within a network of like-minded professionals.

• Bonus potential.