Customer & Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee customer and expansion marketing initiatives in collaboration with Customer Success.

• Implement field and event programs as defined and suggested by segment leaders.

• Create tailored sales presentations and materials for client interactions, with an emphasis on enterprise transactions.

• Streamline the master pitch and battlecards, onboard sales personnel, and maintain up-to-date deal assets.

• Align marketing's messaging with the presentations made by sales representatives.

• Manage events, including booths, on-site meetings, and follow-up activities.

• Take responsibility for on-site ROI and coordinate pre- and post-event activities with Sales and Customer Success.

• Lead the reference and advocacy program; recruit advocates and convert customer outcomes into testimonials.

• Collaborate with Content to generate proof and work with Product Marketing for outcome data.

• Manage field and event enablement materials in conjunction with Product Marketing.

• Impact expansion pipeline, net revenue retention, event execution ROI, proof generated, and field contributions to the acute pipeline.

⛳️ Requirements

• Minimum of 4 years of experience in customer marketing, field marketing, or events within B2B SaaS.

• Preferred experience in Healthcare IT.

• Capability to manage events and customer activities simultaneously.

• Strong collaboration skills with Customer Success and Sales teams.

• Proven track record in reference and advocacy programs.

• An AI-first mindset for scaling field and customer content.

• Willingness to travel up to 25% of the time.

• Experience in establishing a customer advocacy or reference program from the ground up is a plus.

• Familiarity with supporting diligence using customer proof points is a plus.

🏝️ Benefits

• Remote-first work culture.

• Health, Dental, Vision, Life, and Disability Insurance options available from day one.

• 401K with matching contributions and immediate vesting.

• 17 paid company holidays.

• 2 floating holidays.

• Competitive paid time off policy.

• Opportunities for internal advancement.