Customer Engagement Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Drive measurable behavioral changes by identifying, testing, and scaling high-value customer engagement initiatives that align with business, product, and digital priorities.

• Develop customer-centric, data-driven engagement strategies, encompassing target populations, use cases, channels, frequency, and success metrics.

• Design and outline comprehensive, multichannel customer journeys that span email, SMS, push notifications, web, mobile, and offline touchpoints.

• Lead A/B/n experimentation by managing hypotheses, test briefs, measurement plans, and documenting learnings.

• Collaborate closely with product, analytics, technology, and delivery teams to implement experiments from inception to launch.

• Cultivate trusted relationships with cross-functional partners to align strategies, eliminate obstacles, and enhance impact.

• Convert insights into actionable plans by applying learnings to enhance current campaigns and guide future strategies.

• Generate clear internal documentation and communications that foster alignment, transparency, and shared learning.

• Efficiently manage approvals while maintaining momentum and ensuring quality.

⛳️ Requirements

• A minimum of 5 years of experience in consumer or customer engagement strategy across various channels (email, SMS, push, direct mail, agent, web, and mobile).

• Experience in product marketing, customer relationship marketing, or a closely related field.

• Practical experience in designing and executing direct-to-consumer behavior change initiatives.

• Exceptional written and verbal communication skills, with the ability to influence across different levels and functions.

• Experience working in Agile or rapid test-and-learn environments.

• Comfortable partnering with data and analytics teams to support both campaign measurement and strategic planning.

• Familiarity with behavioral science principles and their application to customer engagement.

• A collaborative, growth-oriented mindset with a proactive approach to problem-solving.

• Bachelor’s degree or equivalent practical experience (degree preferred, but not required).

🏝️ Benefits

• Health-related benefits including medical, vision, dental, and well-being and behavioral health programs.

• 401(k).

• Company-paid life insurance.

• Tuition reimbursement.

• A minimum of 18 days of paid time off per year.

• Paid holidays.