Customer Advocacy & Growth Manager

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Transform customer success into a scalable growth mechanism.

• Identify customers with compelling stories, extract those narratives, and convert them into credible endorsements.

• Activate these endorsements through referrals, case studies, webinars, and community engagement.

• Develop and oversee a network of customer advocates and references.

• Implement a structured referral program with quarterly objectives.

• Coordinate case studies and success narratives from start to finish.

• Collaborate with industry organizations (CIGRE, CEATI, ENTSOE) to enhance visibility and connections.

• Conduct interviews with customers, uncover genuine value, and publish success stories.

• Ensure the website and product pages are up-to-date with fresh customer evidence.

• Generate content that supports the sales pipeline rather than just increasing follower counts.

• Plan, host, and oversee quarterly webinars featuring customer speakers.

• Establish and manage the Pathfinder Forum, a user community.

⛳️ Requirements

• 3 to 7 years of experience in B2B customer advocacy, customer marketing, or sales enablement — not focused on brand awareness or demand generation.

• Proven ability to produce technical content independently: case studies, customer narratives, white papers — you conduct interviews, write, and publish without needing a copywriter.

• Familiarity with or experience selling into infrastructure, energy, utilities, transport, or engineering — you grasp the stakes and communicate effectively with engineers and project managers.

• Demonstrated capability to coordinate efforts across complex organizations (Legal, Compliance, multiple stakeholders) and secure approvals for deliverables without losing momentum.

• Strong interviewing and storytelling abilities — you know how to ask the right questions and simplify complex technical topics into clear, credible language.

• Sales enablement mindset — you think in terms of pipeline rather than impressions.

• Proven experience using AI tools to enhance productivity and output.

• Self-directed execution — you follow through, encourage busy customers to commit, and accomplish tasks without extensive structure or supervision.

• Bonus Points

• Familiarity with GIS, geospatial software, or spatial data concepts.

• Experience managing a customer community, user forum, or user group.

• Organized or hosted external-facing technical webinars.

• Experience in a startup or scaleup environment — comfortable with ambiguity and lack of established processes.

• Multilingual — proficiency in French, German, or Spanish is a plus.

🏝️ Benefits

• Full ownership of a new function with immediate business impact from day one.

• Close collaboration with Sales, Customer Success, and the leadership team.

• Fully remote, asynchronous-friendly work atmosphere.

• A product that addresses real, critical problems for customers who prioritize outcomes.

• Competitive compensation — salary negotiable based on experience and location.