CTV & YouTube Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct audits, manage, and enhance current campaigns across Vibe, Amazon DSP/Prime Video, and YouTube.

• Strategize and initiate new CTV, streaming video, and YouTube campaigns.

• Create strategies for audience segmentation, geographic targeting, contextual relevance, keyword selection, placement, and retargeting.

• Oversee budgets, pacing, bids, reach, frequency, and overall campaign delivery.

• Experiment with audience segments, creative content, messaging, campaign frameworks, and landing pages.

• Optimize campaigns focusing on qualified leads, conversions, CPA, and ROAS.

• Implement and verify pixels, conversion tracking, and attribution methodologies.

• Monitor performance metrics and pinpoint opportunities for enhancement or scaling.

• Generate reports detailing results, insights, and suggested actions.

• Collaborate with Brello’s marketing and creative departments.

• Audit current accounts, ensure campaign continuity, safeguard active media spending, and drive performance improvements.

• Provide details on managed platforms, campaign instances, estimated monthly budgets, campaign duties, measurable outcomes, tracking and attribution strategies, and earliest possible start date.

⛳️ Requirements

• Demonstrated, hands-on expertise in managing Vibe CTV campaigns.

• Proven experience in managing Prime Video campaigns via Amazon DSP.

• Established experience in managing YouTube campaigns through Google Ads.

• Strong comprehension of CTV, streaming video, and YouTube advertising.

• Experience in managing substantial advertising budgets.

• Solid knowledge of targeting, tracking, attribution, and conversion metrics.

• Capability to analyze campaign data and make informed optimization choices.

• Ability to take charge of active accounts with minimal onboarding time.

• High attention to detail, accountability, and budget management.

• Excellent written and verbal communication skills.

• Direct, verifiable experience with Vibe, Amazon DSP/Prime Video, and YouTube Ads.

• This position is not suitable for entry-level applicants.

• Preferred experience in generating leads or customer acquisitions through CTV and YouTube.

• Preferred experience linking ad exposure to website visits, leads, and conversions.

• Familiarity with Google Tag Manager, Google Analytics 4, and platform pixels is preferred.

• Knowledge of video ad creative specifications and best practices for performance is preferred.

• Experience managing campaigns for multiple brands or clients is preferred.

• Agency or performance marketing experience is preferred.

• Applicants must possess legal authorization to work in the United States without current or future sponsorship.

• Applications must include details on platforms personally managed, relevant campaign examples, estimated monthly budgets, specific responsibilities, measurable results, tracking and attribution methods, and earliest available start date.

🏝️ Benefits

• Equal Opportunity Employer dedicated to promoting a diverse and inclusive workplace.

• A culture that ensures all team members feel appreciated and respected.

• Support or accommodations available during the application or interview process.