CRM Specialist, HubSpot

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and execute automated, multichannel communication pathways for welcome, nurturing, reactivation, and sales initiatives.

• Develop and refine Lead Scoring models while utilizing Intent Data to prioritize sales opportunities.

• Craft and enhance copy for marketing emails, newsletters, WhatsApp communications, and SMS messages.

• Chart and automate transitions across lifecycle stages: Subscriber, Lead, MQL, SQL, and Customer.

• Leverage Artificial Intelligence capabilities to expedite content generation, automation, and predictive analytics.

• Create and distribute satisfaction surveys and market intelligence forms to enrich the database.

• Strategize and implement A/B testing for subject lines, sending times, CTAs, and content formats.

• Monitor performance dashboards and generate reports to suggest optimizations for the funnel.

⛳️ Requirements

• Bachelor’s degree completed or currently in progress in Marketing, Advertising, Digital Media, Business Administration, Journalism, or a related field.

• Strong prior experience in managing and implementing CRM Marketing and automation strategies is preferred.

• Demonstrated success in planning and optimizing customer engagement journeys and conversion campaigns is preferred.

• Strategic and persuasive copywriting skills for CRM channels (email, WhatsApp, SMS).

• Experience in Lead Scoring modeling and customer lifecycle management.

• Proficiency in using both native and external Artificial Intelligence tools relevant to CRM.

• Ability to create integrated surveys (NPS, CSAT, and qualification forms).

• Experience in metrics analysis (CRM Analytics) and conducting A/B tests.

• Basic knowledge of HTML/CSS for minor email template adjustments.

• Strong analytical, data-driven mindset.

• Autonomy, proactivity, and a dedication to continuous experimentation.

• Excellent written communication skills and user-focused empathy.

• Strong organizational abilities with effective management of deadlines and priorities.

• Capability to collaborate with Sales, Product, and Growth teams.

• Basic familiarity with CRM platforms (HubSpot, Pipedrive, or similar).

🏝️ Benefits

• Contractor engagement under a Brazilian PJ arrangement.

• Remote work opportunity.