CRM Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the daily execution of CRM initiatives, including eDM campaigns, SMS, automated flows, and segmentation efforts.

• Develop, optimize, and oversee high-volume CRM delivery schedules across various client accounts.

• Conduct thorough quality assurance and testing to guarantee campaign precision and brand consistency.

• Play a key role in shaping CRM strategies focused on lifecycle marketing, retention, audience segmentation, and program design.

• Create and implement testing roadmaps aimed at promoting ongoing account optimization.

• Execute reporting and performance analysis to convert data into actionable strategic insights for clients.

• Oversee deliverability, list health, suppression lists, and maintain platform data integrity.

• Collaborate with account managers, copywriters, and designers to brief and curate assets according to specifications.

• Actively review accounts to identify untapped opportunities and develop comprehensive marketing programs.

⛳️ Requirements

• A minimum of 3 years of experience in CRM, lifecycle, or retention marketing.

• Extensive working knowledge of ESP platforms such as Klaviyo, Dotdigital, and HubSpot.

• Strong grasp of email marketing best practices, quality assurance protocols, and campaign execution.

• Demonstrated capability to design end-to-end programs strategically rather than performing rudimentary tasks.

• Exceptional attention to detail coupled with proactive problem-solving skills.

• Excellent organizational abilities to juggle multiple project deadlines simultaneously.

• Experience in a digital marketing agency setting.

• Hands-on experience with Figma.

🏝️ Benefits

• Permanent remote work arrangement.

• Day shift (Australian Eastern Standard Time business hours).

• Full-time employment.

• Health Maintenance Organization (HMO) benefits for staff only.

• Annual leave.

• 13th-month pay.

• Government-mandated benefits.