CRM Marketing Manager

This is a fully remote position, open to applicants in Armenia, +5 more countries.

📋 Description

• Take charge of customer journeys encompassing onboarding, activation, conversion, retention, loyalty, VIP engagement, churn prevention, and win-back strategies.

• Establish triggers, target audiences, journey logic, exclusions, frequency caps, and exit criteria.

• Oversee email and push notifications to ensure a seamless customer experience.

• Develop, launch, and enhance automated CRM campaigns using platforms like Mailgun, Braze, Klaviyo, or similar tools.

• Design targeted campaigns based on customer behavior, lifecycle stages, market conditions, language preferences, and product offerings.

• Administer promotional campaigns, newsletters, VIP communications, retention initiatives, and partner outreach.

• Create and sustain reusable email templates and content blocks.

• Construct and manage customer segments, consent lists, exclusions, and communication protocols.

• Configure personalized and dynamic content driven by customer data.

• Collaborate with Product, Analytics, and IT teams to define and validate data and event requirements.

• Manage CRM communications across various languages and markets.

• Coordinate translation, editing, and linguistic quality assurance.

• Ensure accuracy of currencies, dates, links, variables, legal messaging, tone, and RTL requirements.

• Maintain master journeys and localization matrices for all markets.

• Monitor deliverability metrics, bounces, spam complaints, suppression lists, and domain/IP reputation.

• Uphold stringent email hygiene and deliverability standards.

• Conduct thorough pre-launch quality assurance covering audiences, links, variables, tracking, content, sender details, and scheduling.

• Ensure compliance with consent, unsubscribe, data retention, and local regulatory requirements for campaigns.

• Analyze CRM performance by market, language, segment, and customer lifecycle stage.

• Assess conversion rates, retention, churn, revenue, and incremental uplift.

• Execute A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structures.

• Maintain an optimization backlog and translate insights into measurable enhancements.

• Build and launch a minimum of 3 automated lifecycle journeys, including welcome/activation, retention, and reactivation, within the first 6 months.

• Enhance the 9% lead-to-FTD conversion rate through focused CRM activation campaigns.

• Support the reduction of churn to below 10% via structured retention and reactivation programs.

• Develop and sustain localized CRM journeys across all 12 markets.

• Maintain a deliverability rate of 99% or higher while ensuring compliance with relevant requirements.

⛳️ Requirements

• Demonstrated experience in CRM, lifecycle marketing, email marketing, or marketing automation.

• Practical experience in constructing automated customer journeys.

• Strong grasp of segmentation, personalization, triggers, and lifecycle strategies.

• Experience managing CRM initiatives across diverse markets and languages.

• In-depth knowledge of email deliverability and campaign quality assurance.

• Familiarity with Mailgun, Braze, Klaviyo, or comparable CRM platforms.

• Robust analytical and data-driven mindset.

• Comfortable collaborating with technical and data-focused teams.

• Exceptional attention to detail with the capability to manage multiple campaigns concurrently.

• Experience in FX, fintech, trading, igaming, or other regulated B2C environments is highly advantageous.

• Ability to work autonomously in a fully remote setting.

🏝️ Benefits

• Fully remote work with minimal meeting requirements.

• Ownership of CRM initiatives across 12 international markets.

• Genuine opportunity to develop and enhance the customer lifecycle function.

• An established organization with the resources and budget to implement ambitious CRM initiatives.

• Freedom to experiment, learn, and execute new ideas.

• Competitive compensation that exceeds market standards.

• KPI-linked bonus directly tied to CRM and overall business performance.