CRM Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead the development and execution of extensive CRM campaigns by leveraging machine learning, predictive modeling, and tailored content.

• Oversee the marketing campaign workflow from the initial request to deployment, concentrating on outbound channels such as email, SMS, and push notifications.

• Conduct audience segmentation and implement targeting strategies.

• Ensure quality assurance for touchpoints, personalization features, and dynamic content.

• Create and launch campaigns effectively.

• Design and execute A/B and multivariate tests to enhance fan engagement strategies and boost conversion rates.

• Improve lifecycle CRM campaigns, including onboarding and reactivation, utilizing insights, analytics, and automation tools to maximize fan lifetime value.

• Gather critical insights and lessons learned for future campaign optimization and template efficiency.

• Collaborate with internal teams, partners, and vendors to devise impactful campaign strategies and achieve performance objectives.

⛳️ Requirements

• A bachelor's degree and a minimum of 4 years of experience in CRM Marketing or Marketing Automation.

• Experience with technical and production aspects of the Adobe platform (AEP, AJO, CJA).

• Familiarity with Email Service Providers; Epsilon PCM is preferred.

• Proficiency in personalization tools; Movable Ink is preferred.

• Experience with SMS platforms; Attentive is preferred.

• Required HTML editing skills and a working knowledge to modify templates.

• Strong understanding of channel KPIs, A/B testing, metrics, and reporting methodologies.

• Proficient in Photoshop.

• Capability to work autonomously as well as collaboratively within a team.

• Excellent communication skills.

• Strong project and time management skills with a focus on accuracy and organization.

• Ability to adapt to a fast-paced production environment with varying workloads.

• Demonstrated ability to collaborate and manage dependencies with team members involved in campaign launches.

• Enthusiasm for innovation and tackling challenging problems.

• A passion for sports is an added advantage.

🏝️ Benefits

• Work From Home / remote work arrangement