CRM & Lifecycle Marketing Specialist – Marketing Automation Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Engage actively in delivering outstanding campaigns.

• Build, test, and launch lifecycle campaigns through email, SMS, and push notifications using platforms such as Klaviyo, MailChimp, Omnisend, or similar, ensuring that logic, triggers, and timing are consistently optimized.

• Take ownership of the entire delivery process - from briefing and creative setup to audience targeting, scheduling, and reporting.

• Maintain and enhance automated flows across onboarding, retention, win-back, and churn prevention pathways.

• Design and manage CRM flows from start to finish; mapping customer journeys, defining logic and triggers, and ensuring that every interaction feels intentional and on-brand.

• Bring a strong UX perspective to lifecycle communications; considering the customer experience at each stage, beyond just the message.

• Create visually appealing email and SMS content using tools like Figma or Canva, focusing on layout, hierarchy, typography, and image selection.

• Adapt brand guidelines into CRM-optimized designs that ensure deliverability, accessibility, and mobile compatibility.

• Craft audience segments utilizing behavioral, transactional, and demographic data to provide relevant and timely communications.

• Support personalized messaging and dynamic content in line with customer lifecycle stages.

• Continuously enhance targeting strategies to boost engagement, conversion, and retention.

• Design and execute A/B and multivariate tests on subject lines, content, design, offers, and journey logic.

• Identify underperforming flows and redesign them, addressing both technical and visual aspects for improved outcomes.

• Maintain dashboards and reports that track key CRM metrics (opens, clicks, conversions, registrations, repeat purchases, abandoned carts, and churn).

• Generate actionable insights to enhance lifecycle performance across all client programs.

• Conduct weekly, monthly, and quarterly reporting on client campaign performance regarding customer engagement and transaction levels.

• Collaborate with creative teams to brief, review, and elevate campaign assets — possessing a keen eye for what drives clicks versus what merely appears attractive.

• Propose new tools, integrations, and automation opportunities that elevate CRM capabilities.

• Work closely with marketing and creative teams to ensure CRM strategies align with broader campaign efforts.

• Stay updated on CRM trends, platform advancements, design best practices, and compliance requirements.

• Share insights across the team to establish best practices and inform future strategies.

• Participate in cultivating a positive office culture and building strong team dynamics.

⛳️ Requirements

• A minimum of 2 years of experience in a CRM or marketing automation position.

• Previous experience in an agency setting is preferred but not mandatory.

• A strong work ethic fueled by creative passion, positive energy, and the ability to thrive under challenges.

• Excellent organizational skills with the capability to manage multiple projects simultaneously and meet tight deadlines.

• A keen eye for design; you comprehend layout, hierarchy, and what distinguishes a premium CRM communication from a templated one.

• Practical experience with Figma, Canva, or similar design tools to create or refine email layouts and campaign materials.

• Strong analytical and problem-solving capabilities with a proactive and solution-focused approach.

• Effective communication skills (both written and verbal) at all levels (executives, business and technology leadership, project teams, peers).

• Exceptional attention to detail.

• A self-starter in daily tasks; able to work well both independently and as part of a team.

🏝️ Benefits

• Opportunity for professional growth and development.

• Collaborative and creative work environment.

• Access to the latest tools and technologies for marketing automation.

• Flexible work arrangements.