CRM & Email Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Evaluate the effectiveness of our email marketing efforts by analyzing relevant KPIs and provide data-driven recommendations to enhance engagement, conversion, and customer value.

• Develop, create, and consistently report on metrics for newsletters, campaigns, and CRM using analytics tools such as Google Analytics and CRM systems.

• Strategically plan, design, produce, and oversee newsletters and targeted email campaigns throughout the customer lifecycle.

• Independently conceptualize, execute, and assess tests and optimization strategies (e.g., subject lines, send times, audience segments, and content).

• Plan, implement, and evaluate brand campaigns, partnerships, and lead-generation initiatives within the newsletter framework.

• Identify opportunities to enhance our CRM and newsletter strategy by leveraging user, customer, and campaign data.

• Forward-thinking content and campaign planning in close collaboration with internal stakeholders and international teams.

• Coordinate with various departments to create relevant, performance-driven communications.

• Stay updated on market trends, technologies, and best practices in CRM, email, and data-driven marketing.

⛳️ Requirements

• Completed a university degree or equivalent qualification in a business or communications field.

• Possess initial experience in newsletter/email marketing.

• Demonstrate technical aptitude and a passion for data-driven analysis.

• Excellent proficiency in German and English, both written and spoken.

• Previous experience in in-house marketing or at an advertising agency is a plus.

• Structured and independent working style with a proactive approach.

• A collaborative team player with a strong willingness to contribute.

• Ideally, experience in the outdoor, sports, or fashion sectors.

• A passion for the outdoor industry, with a good sense of audience-relevant content and creativity.

🏝️ Benefits

• Sustainable mobility: subsidies for bike and e-bike leasing, the Deutschlandticket for public transport, or bicycle repairs.

• Inspiring community: plan an outdoor activity with colleagues over the weekend and receive the following Monday off, or participate in our various events, “Testivals,” or workshops with environmental activists, world travelers, and other inspiring change-makers.

• Work-life/adventure balance: 6 weeks of vacation, options for sabbaticals, and special leave for significant life events.

• Wellbeing & health as a priority: company sports, sporting events, outdoor experiences, mental health initiatives, and preventive health services.

• Coaching & development: employee and leadership coaching through the Fürstenberg Institute, internal development programs and training, along with a wide range of e-learning offerings.

• Attractive discounts across our entire product range!