Senior Campaign Manager, Email Marketing – SMS

This is a fully remote position, open to applicants in Arizona, +17 more states.

📋 Description

• Oversee large-scale email marketing initiatives from conception to execution, ensuring they align with customer lifecycle segmentation and predictive analytics strategies, with an emphasis on achieving a minimum CTR of 1% and a Placed Order Rate of 0.10% or higher.

• Develop sophisticated targeting strategies grounded in customer segmentation and predictive analytics, enhancing audience engagement precision to drive outcomes, while keeping Churn below 5% of MRR each quarter.

• Continuously assess and refine campaign performance, setting benchmarks, proposing future tests, and striving towards an MRR of $50K+.

• Review and QA campaigns to guarantee 100% error-free execution, utilizing strong technical expertise to identify and resolve complex issues.

• Perform in-depth research and analysis of competitor programs, pinpointing crucial opportunities related to targeting strategies, promotional offers, and timing of delivery, and extracting actionable insights for client strategies.

• Utilize marketing automation, CRM, and various eCommerce technologies (e.g., Google Analytics, Klaviyo, HubSpot, Attentive) to bolster campaign execution, and manage client databases for more intricate analyses that yield revenue-generating insights.

• Analyze and monitor campaign data to detect trends, reveal opportunities, and enhance performance, with the goal of achieving customer acquisition, conversion, and growth targets, while consistently delivering projects across multiple marketing channels.

• Act as the primary liaison for your accounts, ensuring prompt and professional communication, including regular interactions via email, Slack, and video calls. Present to senior leadership within client organizations, gaining their support on strategic decisions.

• Collaborate closely with the sales team to train them on identifying ideal clients, selling services, conducting demos, and introducing strategies, aiding the sales process with critical insights and occasionally leading sales meetings to secure client commitments.

⛳️ Requirements

• Over 3 years of experience in technical email marketing, ideally within the e-commerce sector.

• Proficient in Klaviyo and/or other email and SMS marketing platforms such as Attentive, Postscript, HubSpot, and Mailchimp.

• Proven track record managing lifecycle marketing programs with measurable outcomes, capable of independently overseeing complex projects and deriving strategic insights.

• Strong grasp of digital marketing principles, particularly email marketing best practices, with expertise in omnichannel marketing strategies.

• Excellent verbal, interpersonal, and written communication skills, facilitating effective engagement with senior leadership and C-suite executives in client organizations.

• Outstanding organizational and prioritization abilities, with the capacity to think strategically, creatively, and analytically while managing various stakeholders and mentoring newer team members.

• Keen attention to detail, dedicated to meeting deadlines and ensuring accuracy with minimal oversight.

• Proficient in resolving problems and overcoming obstacles independently, knowing when to escalate issues and when to manage conflict, all while maintaining a positive demeanor.

• Comfortable in a fast-paced, ambiguous environment, with an emphasis on innovation and continuous improvement within the team and organization.

🏝️ Benefits

• Health and Family Benefits - GR0 provides comprehensive medical, dental, and vision coverage options for GR0ers and their families.

• Wi-Fi Reimbursement - All employees receive a monthly reimbursement to assist with internet expenses while working.

• Unlimited PTO - We recognize that rest is essential for your well-being and career success, so we offer the flexibility and trust to take time off when needed.

• Paid Holidays - Enjoy 13 fully paid holidays throughout the year to celebrate and rejuvenate.

• Community Impact - GR0 is dedicated to supporting the communities where we operate by partnering with local charitable organizations to give back in various ways.