Marketing Automation, Email Marketing Expert

This is a fully remote position, open to applicants in Germany.

📋 Description

• Perform an analysis of the current email marketing strategies and funnel processes.

• Enhance lead capture methods (including web forms, GDPR-compliant data collection, and efficient data forwarding).

• Create email journeys and automated workflows: Lead → information call → subsequent steps, incorporating keep-warm sequences for contacts with delayed start dates.

• Reactivate the existing database and ensure email deliverability (warm up approximately 5,000 existing contacts and maintain inbox placement).

• Design and improve lead magnets.

⛳️ Requirements

• Demonstrated expertise in email marketing and marketing automation (not a generalist—true specialization is essential).

• Skilled in the use of marketing automation platforms (such as Keap, ActiveCampaign, Brevo, Klaviyo, etc. — while specific tools are secondary, core competency is crucial).

• Background in funnel construction, segmentation, journey design, and lead nurturing.

• Knowledge of email deliverability and reactivation strategies for 'cold' lists.

• Familiarity with GDPR regulations for lead capture in a European context.

• Proficient in German; possesses an independent and reliable long-term working style within a remote environment.

🏝️ Benefits

• Flexible work arrangement — Project initiation will begin with an analysis phase (approximately 3–7 days), followed by the implementation of initiatives (to be determined) and ongoing support (around 2–3 days per month); a long-term collaboration is preferred.

• Fully remote position.