CRM, CVM, Lifecycle, Retention Marketing Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Facilitate the conversion from registration to purchase through targeted post-quiz, paywall-abandonment, and onboarding sequences utilizing email, SMS, and web push notifications.

• Take ownership of first-purchase activation within the initial 7 days.

• Tailor renewal sequences according to plan tiers (1 / 3 / 6 month).

• Develop pre-cancellation intervention flows — including pause offers, plan switches, and value reminders — based on captured cancellation reasons.

• Influence the month-1 rebill rate, which is the most significant metric in our subscription economics.

• Create a reactivation strategy for the cancelled cohort through email and SMS, personalized by cancellation reason and duration of tenure.

• Recover revenue from a currently dormant customer base due to deliverability challenges.

• Manage the CRM-driven process for add-on products (Resume Review, Resume Builder): including timing, segmentation, messaging, and channel strategy.

• Lead the transition from our current Email Service Provider to our selected omnichannel platform (Maestra is the preferred option; Customer.io is a viable alternative).

• Restore and uphold the reputation of the email domain.

• Establish SMS as a primary communication channel — ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Launch web push notifications and coordinate cross-channel flows (email → SMS → push notifications).

• Implement incremental measurement with holdout tests for each flow. We seek incremental revenue that is attributable and defensible, rather than just activity reports.

⛳️ Requirements

• Minimum of 3 years of experience managing CVM/lifecycle programs specifically in the US market, particularly in B2C subscription services. This is a non-negotiable requirement — knowledge of US deliverability, carriers, consumer behavior, and compliance is essential.

• At least 5 years of total experience in CRM/lifecycle/CVM, with at least one role where you owned the function from start to finish (not just executing tasks).

• Practical experience with an enterprise omnichannel platform — strong preference for Maestra; relevant experience with Braze, Iterable, Customer.io, or Klaviyo is also acceptable.

• Proven, hands-on experience in launching SMS as a marketing channel in the US, including TCPA, A2P 10DLC, and carrier compliance (not just "I collaborated with a vendor who managed it").

• Demonstrated experience in launching web push notifications and measuring their effectiveness.

• Proficient in SQL to create your own segments and verify your own data.

• A subscription-business mindset: you focus on LTV/payer, payback periods, retention curves, and cohorts — rather than just opens and clicks.

• A history of generating measurable incremental revenue from CRM initiatives, ideally validated through holdout testing.

• A proactive approach. We operate as a small team, so you will need to execute faster than you plan.

• Nice to Have:

• Experience with migrating from a compromised email domain.

• Background in job search, career, HR-tech, or related consumer subscription sectors (such as EdTech, FinTech, dating, streaming).

• Familiarity with iMessage Business / RCS.

• Proficient communication skills in English and Russian.

🏝️ Benefits

• Clear authority and responsibility from day one. You will be the function, not merely a contributor.

• The financial impact is significant — even a 5-percentage-point increase in month-1 rebill can greatly affect the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM. No bureaucratic layers or office politics.

• A market where your efforts are directly visible to users looking for their next job — outcomes that you can truly feel.

• 38 Days Off.