CRM Campaign Manager

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Develop and oversee lifecycle campaigns within Microsoft Dynamics to enhance the efforts of the outside sales team working with Realtors, brokerages, and real estate partners.

• Construct segmented campaigns based on factors such as audience type, geographical location, engagement level, sales stage, brokerage affiliation, renewal timing, referral behavior, and other pertinent criteria.

• Design automated nurture journeys that facilitate lead generation, sales follow-up, onboarding, engagement, retention, and reactivation.

• Convert sales priorities into CRM campaigns that assist sales representatives in maintaining connections with prospects and customers at optimal times.

• Collaborate with outside sales leadership and representatives to comprehend field requirements, customer challenges, and market opportunities.

• Aid sales outreach through CRM-driven email campaigns, triggered communications, follow-up sequences, event invitations, educational content, and relationship-building interactions.

• Ensure that campaigns are structured to reinforce the sales process and simplify the prioritization and actioning of opportunities for sales representatives.

• Work together with Sales Operations to enhance CRM data quality, campaign targeting, and lead handoff procedures.

• Track campaign performance metrics, including open rates, click-through rates, conversions, lead activity, sales follow-up, pipeline influence, and engagement trends.

• Leverage campaign data to uncover opportunities for testing, personalization, segmentation, and journey enhancement.

• Execute A/B testing on subject lines, messaging, timing, audience segments, calls to action, and campaign workflows.

• Generate regular reports and insights for sales and marketing leadership.

• Manage campaign lists, workflows, customer journeys, email templates, landing pages, forms, and campaign logic within the CRM platform.

• Ensure CRM campaigns adhere to brand guidelines, compliance, data privacy, and communication standards.

• Collaborate with technical teams or CRM administrators to resolve platform issues, enhance automation capabilities, and support integrations.

• Suggest improvements based on performance metrics, sales feedback, and customer behavior.

⛳️ Requirements

• Over 5 years of experience in CRM marketing, lifecycle marketing, marketing automation, sales enablement, or campaign management.

• Proficiency in building and managing campaigns within Microsoft Dynamics, Dynamics 365 Customer Insights, or similar CRM/marketing automation platforms.

• Strong grasp of email marketing, audience segmentation, automated customer journeys, and campaign performance analysis.

• Prior experience supporting a sales organization, ideally in outside sales, field sales, channel sales, or B2B sales teams.

• Capability to translate sales objectives into impactful CRM campaigns and actionable marketing strategies.

• Robust analytical skills with the ability to interpret campaign data and suggest enhancements.

• Exceptional project management skills, including the capacity to handle multiple campaigns, timelines, and stakeholders.

• Proficient in cross-functional collaboration with Sales, Marketing, Operations, Analytics, and Technology teams.

🏝️ Benefits

• Medical

• Dental

• Vision

• 401k

• PTO/paid sick leave

• Employee stock purchase plan