This is a fully remote position, open to applicants in Belarus, +4 more countries.

📋 Description

• Design, construct, and enhance automated communication flows throughout the customer lifecycle, spanning from registration to churn prevention and reactivation.

• Develop onboarding and welcome experiences across various channels including email, push notifications, SMS, and in-app messaging.

• Create and oversee reactivation campaigns and automated workflows tailored for different phases of the customer lifecycle.

• Conduct A/B testing to enhance funnel conversion rates and the effectiveness of reactivation efforts.

• Analyze campaign outcomes, create dashboards, and automate reporting and trigger logic.

• Evaluate customer behavior and conversion metrics to uncover insights, formulate growth hypotheses, and enhance CRM performance.

⛳️ Requirements

• A minimum of 2 years of experience in CRM automation or marketing automation.

• Practical experience with trigger-based lifecycle campaigns, which include welcome flows, deposit conversion, churn prevention, and reactivation strategies.

• A solid understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar tools.

• Strong analytical abilities and hands-on experience with BI tools like Looker, Tableau, or comparable platforms.

• Capable of collaborating closely with Product, Analytics, Content, and Design teams to effectively coordinate and deliver CRM campaigns.