CRM and Lifecycle Manager II

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the lifecycle strategy focused on onboarding, engagement, and retention journeys.

• Establish segmentation, channel mix, and targeting strategies to promote measurable growth.

• Oversee the comprehensive planning and implementation of multi-channel CRM campaigns through email, push notifications, in-app messages, and SMS.

• Execute campaigns across various countries on a large scale.

• Collaborate with Product, Product Marketing, Data Science, Engineering, and regional stakeholders.

• Ensure CRM initiatives are aligned with product launches, growth objectives, and goals for international expansion.

• Set CRM KPIs and develop reporting schedules.

• Convert campaign performance data into strategic insights for leadership.

• Detect gaps in customer journeys and formulate plans to address them.

• Utilize A/B testing, machine learning-driven targeting, and personalization to enhance conversion rates and retention.

⛳️ Requirements

• A minimum of 6 years in CRM or Lifecycle Marketing.

• Proven experience in owning multi-channel campaign strategy and execution across email, push notifications, in-app messaging, and SMS at scale.

• A demonstrated history of optimizing lifecycle programs with measurable enhancements in engagement, retention, or revenue across various markets.

• Strong proficiency with enterprise CRM platforms like Braze or Iterable.

• Familiarity with audience segmentation, journey orchestration, A/B testing, and machine learning-driven targeting.

• Experience in leading cross-functional initiatives involving Product, Engineering, and regional teams.

• Working knowledge of SQL for audience segmentation and campaign analysis.

• Ability to collaborate with Data Science and Analytics teams to establish reporting frameworks.

• Responsible utilization of generative AI under human oversight.

• Must reside in the USA.

🏝️ Benefits

• Eligibility for equity.

• Eligibility for bonuses.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• 401(k) plan.

• Quarterly in-person working sessions (“surges”).

• Reasonable accommodations for individuals with disabilities.

• Protections for equal opportunity employment.