CRM Analyst

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Develop and oversee automated communication workflows through various channels such as email, SMS, WhatsApp, push notifications, and more;

• Draft briefs for CRM communications, considering channel performance, the brand calendar, and specified deadlines;

• Prioritize channel performance and departmental objectives, ensuring efficient delivery and ongoing enhancement of CRM metrics;

• Analyze and report on the effectiveness of CRM campaigns, adjusting strategies based on the calendar and organizational needs;

• Execute A/B testing to improve customer conversion rates;

• Transform data into actionable insights, consistently prioritizing the customer experience;

• Remain informed on CRM best practices and digital marketing trends, as well as guidelines from leading email providers;

• Strategize and implement segmentations for CRM communications and daily dispatches;

• Collaborate with teams to guarantee alignment of CRM campaigns with brand objectives;

• Generate regular reports on CRM performance and customer insights for the management team;

• Identify new segmentation possibilities and suggest enhancements utilizing dashboards and business tools.

⛳️ Requirements

• Demonstrated CRM experience (over 2 years) and proficiency with relevant tools, such as Dito, Salesforce, HubSpot, CRM Bônus, Omnichat, etc.;

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or related disciplines;

• Analytical, organized, and results-driven profile, with strong critical thinking skills and attention to detail;

• Excellent interpersonal skills and a cooperative team player attitude;

• Strong communication abilities;

• Quick learner with the ability to adapt to change;

• Previous CRM experience in the Fashion, Retail, and Luxury sectors, along with familiarity with Dito CRM and Dito Agenda tools, will be advantageous.

🏝️ Benefits

• Dental plan (after probation);

• Health plan (after probation);

• Free transportation;

• On-site restaurant;

• Performance-based bonus (PPR);

• Discounts on brands;

• Childcare assistance;

• Education allowance;

• Employee referral program;

• On-site cafeteria;

• Exclusive internal stores for employees;

• Good Card Plus card;

• On-site banking service desk;

• Partnerships with educational institutions, gyms, and food service providers.